Web Marketing Specialist @ IBM

Anunt valabil pana la data de 2018-10-04
Companie: IBM
Tip job: Sales, Project Manager, Marketing, Digital


  • Design, develop and deliver digital programs and assets, such as email content, web pages newsletters, product hotspots, social messages, LinkedIn profile guidance, Rep web page content updates, content tagging, etc.
  • Leverage existing sources for additional and relevant content in German. Sources include: brand marketing, sales execution plays, subject matter experts, promotions, product offerings or announcements, and assets and event collateral
  • Partner with Digital Sales Marketing Segment Managers to implement drive-to-web traffic improvements for existing pages demonstrating their knowledge of Web content best practices and content creation capabilities
  • Execute drive to web and digital marketing techniques in support of quarterly marketing plan
  • Assess relative business impact of supported rep page and other web pages, implementing improvements to boost traffic and yield
  • Perform analysis of web traffic and reporting, providing insight and recommendations for action and improvement
  • Project manage the localization and delivery of social media sound bites and email content.



  • Knowledge of Digital Sales business and sales environment, tools and processes
  • Strong digital and social media understanding and knowledge of its application in a sales environment
  • Strong communication skills, including authoring and technical writing
  • Manage relationships with influence and negotiation, particularly with brand stakeholders
  • Support teamwork and collaboration with management and sales team (inside and field)
  • Proven ability to apply Project Management skills and techniques
  • Fluency in Web design and knowledge of IBM web standards and tools such as but not limited to: Web 2.0 technologies such as Chat, Twitter, TCO tools, interactive comparison, to enable Digital Sales sellers and customers to collaborate, or clients to self-serve improving seller reach and productivity
  • Highly motivated, strategic thinker, proactive and a strong drive to achieve results
  • Previous training experience is a plus.


Preferred Professional and Technical Expertise:

  • Good video editing, spreadsheet and confident presentation skills
  • Used to working in an international / multi-cultural environment
  • Fluent in English (written & spoken).
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