Digital Marketing Specialist @ Catalyst Solutions

Anunt valabil pana la data de 2018-11-25
Companie: Catalyst Solutions
Tip job: Social Media, PPC, Marketing, Digital

Catalyst Solutions is a full-service company with 12 years of experience in recruitment, talent attraction and employer branding. We have the privilege of working with some of the most well-known companies in the world: IBM, Oracle, Microsoft, Deloitte, EY Romania, Vodafone.

Requirements:

  • 3+ years of experience in running and optimizing PPC campaigns in the Google ecosystem (AdWords, Remarketing, Display, Gmail Ads, YouTube) Facebook and LinkedIn;
  • Proven capabilities around audience segmentation and targeted messaging;
  • Basic HTML, CSS, Flash, Photoshop, Illustrator are a must, good skills would be a strong advantage;
  • Excellent verbal and written communication skills (advanced English);
  • Good knowledge of search engine optimization (SEO), social advertising, and web usability;
  • Knowledge about HR systems & recruitment would be nice :)

 

Responsibilities:

  • Manage PPC campaigns: Google AdWords, Display & Remarketing, Facebook and LinkedIn campaigns;
  • Work closely with the project managers on online campaigns and advise on best channels to use for each project;
  • Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the campaigns objectives;
  • Monitor and report the performance of all Catalyst Solutions online campaigns using Google Analytics;
  • Develop digital promo materials: online banners, newsletters, landing pages, apps etc. involving external providers where needed; 
  • Create relevant landing pages that will support campaigns and maximize engagement with candidates & employers;
  • Initiate and explore new partnership opportunities for online campaigns;
  • Support project managers in order to improve the social media presence for our projects;
  • Increase the level of skills for digital marketing across all team members (classes, tutorials);
  • Develop a “digital profile” of target segments where they are, how they interact in order to increase conversions.
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