Digital Marketing Specialist @ Alexandrion Group

Anunt valabil pana la data de 2018-11-18
Companie: Alexandrion Grup
Tip job: SEO, SEM, Marketing, Digital, Content

Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with the public;
  • Plan and monitor the ongoing company and brands presence on social media (Twitter, Facebook etc);
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and selected brands awareness;
  • Be actively involved in SEO efforts (keyword, image optimization etc);
  • Prepare online newsletters and promotional emails and organize their distribution through various channels;
  • Provide creative ideas for content social media, marketing and update website;
  • Collaborate with company designer to improve user experience in social media and digital platforms;
  • Measure performance of digital marketing efforts using a variety of Web analytics tools;
  • Acquire insight in online marketing trends and keep strategies up-to-date;
  • Maintain partnerships with media agencies.

 

Requirements:

  • Excellent understanding of digital marketing concepts and best practices;
  • Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM;
  • Working knowledge of ad serving tools (e.g., DART, Atlas);
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends);
  • Proven experience as Digital Marketing Executive or similar role;
  • Skills and experience in creative content writing;
  • Analytical mindset and critical thinking;
  • Excellent communication and interpersonal skills;
  • Marketing, communication or relevant field background education.
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