Commercial Strategy Coordinator @ Coca-Cola HBC

Anunt valabil pana la data de 2019-03-08
Companie: Coca-Cola HBC
Tip job: Research, Project Manager, Marketing, Customer Experience

Coca-Cola HBC is looking to enlarge its team by recruiting a high potential professional to join its Revenue Growth Management strategic team. In this position, you will be able to bring your strong contribution toward building and executing the commercial strategy for some of the biggest brands in FMCG, while actively supporting innovation in the market.

If you like to challenge the status quo, are skilled at working with data, have a strong business acumen and like to come up with up with the best business strategies, we would like to invite you to meet.



  • Occasion: Understands the shopper and consumer behaviour and defines the best consumer ocasion for each type of package and customer
  • Brand: supports the marketing and sales teams in developing the brand strategy by providing facts-based insights and by suggesting commercially relevant tactics at brand level
  • Pricing: performs analysis of the pricing positioning vs. the competition and evaluates competition strategy; proposes the best positioning and strategy for each category and product, based on company strategy and market realities
  • Pack: analyses the pack architecture and proposes the best strategy for packaging at channel and product level
  • Channel: supports the overall channel strategy, by tailoring the company strategy to each specific channel particularities and profile in order to build a win-win approach
  • Key part in the process of translating the commercial strategy into the market
  • Tracking the commercially relevant KBIs to monitor progress and suggest, when needed, corrective actions
  • Supports the marketing teams in building the “selling stories” to the sales teams
  • Develops and delivers trainings for the sales teams for the strategy set for each packaging type, price, channel, etc  
  • Is actively involved in the projects of the departments and participates in optimizing procedures
  • Coordinates the Single Serve initiatives


What we expect you to have: 

  • Solid knowledge of FMCG business is preferred
  • Understanding of consumer & shopper behavior
  • Strong analytical skills and high literacy in working with numbers
  • The ability to make correlations between various data sources, understand cause-effect relationships in the market, formulate hypothesis
  • Drive for results and financial acumen - knows to read and interpret P&L
  • Project and process management
  • Good communication skills, agile in working with multiple stakeholders
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