Senior Data Analyst @ Starcom Romania

Anunt valabil pana la data de 2019-03-18
Companie: Starcom
Tip job: Media, Marketing, Digital, Research

Job Responsibilities:

  • Explore and implement statistical and analytical techniques like linear and non –linear regression, multiple regressions, subset regression, structural equation modeling, segmentation, time series forecasting, predictive modeling, , clustering. Knowledge of additional techniques (. decision trees learning, churn analysis key driver analysis, correspondence analysis, classifications) is a plus;
  • Understand, gather and collate relevant information from all reporting sources in order to design analysis structure;
  • Analyze web traffic, search patterns, click-troughs and digital behaviors to create consumer insight and determine market opportunities;
  • Organize, prepare and manage data and conduct quality checks to ensure the analysis dataset is ready
  • Data processing (descriptive, crosstabs), cleaning, restructuring & weighting (including weighting variable development);
  • Apply statistic tests (of averages, of association, correlations);
  • Codes opened answers in categories, delivers customized data outputs, produce table reports containing all relevant research data in a structured way accordingly to the specifications outlined by Consumer Strategist;
  • Manipulates large volume of data: business intelligence dashboard knowledge (AiQ Reports, Tableau or Data Studio) is a plus.

 

Candidate Requirements:

  • University graduate: Statistics, Mathematics, IT, Sociology, Economics, Engineering, Physical Sciences
  • 3+ years of experience in data analysis
  • Proven experience in Excel and MS Office Suite: Access / SQL; VBA; Excel
  • Experience working either in SPSS, R, or any other statistical program
  • Fascinated by data and numbers, analytical and problem solving mindset
  • Working on multiple projects of varying complexities
  • Strong interest in market research and human behavior.
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