Marketing Automation Specialist @ IBM

Anunt valabil pana la data de 2019-03-24
Companie: IBM
Specializare: Marketing, Digital, Customer Experience, Content
Tip job: Full Time
Nivel: Entry Level

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Creates always-on campaigns in our Marketing Automation tool (‘IBM Campaign’) based on the information provided in complex campaign maps. Sets up end-to-end campaigns, including the response routing to sellers or agencies.

Works with the necessary Marketing Tools and implements campaigns in ‘IBM Marketing’ platform, including:
- Offer definitions, audience cells, flowchart development.
- Apply global, local, and campaign specific suppression rules.
- Execute test runs of the campaign, troubleshoot any issues.
- Schedule, execute and monitor the campaign in market (including some base reporting)
- Retire the campaign and associated assets when appropriate.