Marketing Analytics Specialist @ IBM

Anunt valabil pana la data de 2019-03-24
Companie: IBM
Specializare: Research, Project Manager, Marketing, Digital
Tip job: Full Time
Nivel: Senior

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The Analytics Specialist is part of the marketing teams, playing a vital advisory role in both stages of the marketing business plan (planning and optimization), influencing business decisions with data knowledge and insights, using all available analytics tools and capabilities. In a digital era, understanding and working with digital metrics and data is highly important.

 

1. Creates recommendations and insights based on data findings to improve business decisions, strategic view, marketing KPIs
• Marketing performance: Analyzes overall Business Unit/campaign performance, identifying business impact of marketing tactic mix and audience segments.
• Audience: Provides data driven client insights by developing segmentation based on observed behavior from IBMs data sources


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