C&P Product Marketing Lead @ IBM

Anunt valabil pana la data de 2019-03-29
Companie: IBM
Specializare: Marketing, Digital
Tip job: Full Time
Nivel: Entry Level

Job Description

  • Develop WW Marketing Plan – detailed and plan on a page
  • Work with Industry SMEs to develop IBM’s WW viewpoint on business transformation for an industry
  • Create one WW segmentation of industry and sub-industries
  • Quantify WW segmentation for 5 prioritized local Markets (e.g. how many clients, buyers)
  • Understand major trends for industry that could impact our industry marketing strategy
  • Work with WW Industry GM and team to understand business strategy and desired outcomes
  • Work with Market Sales Leader for the 5 prioritized local Markets to understand business strategy and desired outcomes and to understand geo-specific trends that should be integrated into WW Marketing Plan
  • Understand local Top Accounts, their account plans, Transformational opportunities and key BU opportunities.
  • Understand key WW competitors for industry-specific business transformation
  • Prioritise key “stories” for marketing content and campaign execution
  • Work with IGM, Offering Managers and BU Product Managers to define priority offerings that stories should connect to
  • Define key buyers for each priority “story”
  • Build/Refine buyer persona for target buyers (e.g. global “watering holes”, global influencers)
  • Build IBM unique value proposition for each target buyer
  • Build messaging for each “story”, as input to Content team
  • Build Input Brief for each “story” as starting point for content and campaign creation
  • Define WW RTM strategy, based on overall WW sales and delivery capability – which channels need to be enabled to sell
  • Prioritise WW industry events to reach target audience
  • Support WW Anchor events by defining target audience, event message
  • Regular contact with IGM and core team to ensure clarity of marketing’s deliverables and expectation of sales teams
  • Regular engagement with target Markets to ensure Market buy-in to strategy, allowing Markets to focus on localisation and amplification
  • Regular engagement with key WW Business Units to ensure industry business-transformation campaigns and content are leveraging most relevant offerings
  • Ongoing business development with key Influencers – Internal and External
  • Identify top WW influencers for Industry business transformation


Required Technical and Professional Expertise

  • Strategic marketing
  • Stakeholder engagement
  • Very good communication skills
  • Product Marketing Experience


Preferred Tech and Prof Experience

Digital marketing skills


EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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