Marketing Campaign Manager Watson Data & AI @ IBM

IBM

Anunt valabil pana la data de 2019-04-18
Companie: IBM
Specializare: Strategie, Social Media, Marketing, Digital
Tip job: Full Time
Nivel: Senior

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The Campaign Manager owns the lead generation strategy and execution, and is accountable for project (campaign) performance & revenue goals. By leveraging agile principles, the Campaign Manager brings a specialist, cross functional team (or the Diamond Team, or DT as referred to below) together to collaborate on the creation and execution of engaging and compelling customer journeys.

Campaign Managers bring an audience-first approach to planning and overseeing the campaign strategy, designing the buyer's journey throughout the life of a project (campaign). Key activities include developing, leading, executing and optimizing an integrated end-to-end campaign strategy to meet campaign goals and objectives within scope and budget. The role is supporting Watson Data & AI and is based in Bucharest.

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