PR & Content Specialist @ BTL

Anunt valabil pana la data de 2019-08-11
Companie: BTL Romania
Specializare: Strategie, PR, Marketing, Copywriter, Content
Tip job: Full Time
Nivel: Senior, Middle

We are looking for a PR & Content Specialist with extensive Content Marketing knowledge that can help us plan, implement, analyze and deploy our content marketing strategy.

  • To establish a communication with medical professional influencers in physiotherapy and cardiology field and get them to cooperate with us on online content
  • To be in charge of blog - strategy for topics, content editing as well as creating
  • To be able to conduct research to enhance content
  • To create quarterly newsletter and send it to all clients of 55 branches
  • To be able to work with MailChimp or other email platforms
  • Continuously: to follow up with branches regarding outcomes of online generated leads
  • To create and maintain the editorial calendar
  • To communicate well with graphic designers and other relevant parties
  • To push content to content partners and websites to grow brand visibility
  • To be able to manage all types of content creation: video, audio, graphics, text and to give constructive feedback
  • A keen eye for aesthetics and details
  • Ability to work methodically and meet deadlines.



  • To start an active communication with sales and clinical people worldwide to get content from them
  • To create a strategy on how to make our sales and clinical people be excited about contributing
  • To be able to explain to them how and what to do from a technical point of view
  • The most important goal is to get good quality videos from medical professionals as well as their patients giving us testimonials or explaining about the technology which will be used on our blog, social media etc
  • To work with the social media specialist, performance marketing specialist and graphic designers to better understand audience and brand strategy.



  • 3 - 5 years of experience in managing and creating content, PR
  • Strong project management skills with excellent stakeholders facing skills
  • Communication in English is a must, other languages (especially Spanish) are an advantage
  • In-depth and up-to-date knowledge of public relations
  • Ability to work single-handedly as well as in a cross-functional settings
  • A keen eye for aesthetics and details
  • Ability to work methodically and meet deadlines
  • Copywriting experience and storytelling knowledge
  • Be able to carry out a presentation related to the topic online (webinar, live stream) or offline in an event.

BTL is a top medical devices manufacturer established 25 years ago. We keep ahead of the market due to our strong focus on innovation. Research and development, strong network of direct branches, agile management and focus on client’s education are the keys to our success. The company is rapidly evolving and a need for stronger and PR and content has been recognized.

The team in Romania supports 55 direct company branches worldwide. PR and content specialist is a newly established position for which we look for an experienced specialist with a strong background who is able to evaluate the current situation, establish and implement a suitable strategy.

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