We are looking for a driven Social Media Specialist to create & publish content for social media and interact with our digital communities in Facebook, Instagram, Linkedin and on our groups of websites specialised in health & wellbeing.
The goal of your job is to gradually achieve superior customer engagement and loyalty, website traffic and revenue by strategically using all aspects of the social media marketing roadmap. Great social media knowledge is essential, a passion for digital marketing and skills of content creation and editing are important.
Our social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
You will be working in a team of digital marketing experts including comtent creators, social media managers, designers and project managers, delivering social media projects and campaigns together with them.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of content creation, social media marketing, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations is an advantage.