Marketing Automation Specialist @ Fast Support

Anunt valabil pana la data de 2020-08-21
Companie: Fast Support
Specializare: Strategie, Marketing, Digital
Tip job: Full Time
Nivel: Middle

Our Online Marketing team is expanding and we are looking for a new colleague to help us manage, implement and optimize multi-channel conversion campaigns for multiple brands and markets.

The position is a great opportunity to develop in a growing community of professionals who value challenges and are passionate about solving complex problems.

Location: Bucharest

 

Responsibilities

  • Be responsible for conversion rates for multiple brands and optimize lead-to-customer conversion rates and workflows
  • Monitor large-scale monthly and daily budget, for multiple brands and markets
  • Collaborate with acquisition teams to optimize the conversions path for multiple marketing funnels
  • Define the technical and creative requirements for new conversion protocols
  • Manage multiple interfaces (providers and internal departments) in an international environment
  • Plan and implement multichannel campaigns (email, SMS, web push), seeking to maximize campaigns’ metrics and conversion performance
  • Launch, monitor and optimize automated flows, follow-up autoresponders, periodical newsletters and alerts to drive meaningful engagement and increase revenues – within daily/monthly targets scope;
  • Follow-up on past campaigns by reviewing and analyzing campaign statistics
  • Be responsible for contacts database management, segmentation and list management
  • Present campaigns summary in a constructive and organized way, offering insights and optimization recommendations.

 

Requirements

  • Data-driven, analytical thinking, teste for tracking performance against targets
  • Very organized and well-structured individual (attention to details is a must)
  • Motivated team player, good interpersonal skills
  • Previous experience in analyzing data and ability to turn data into actionable insights
  • Proven experience for email marketing & SMS marketing (an advantage if via multiple SMS gateways international providers)
  • HTML skills - basic level
  • English high professional level – a must
  • Good understanding of Excel
  • Familiarity with conversion funnel platforms (GetResponse, Clickfunels, Drip, PlusThis) and/or marketing automation platforms – an advantage
  • Online trading/gaming experience – an advantage.
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