B2B Tech Copywriter @ MRM//McCann

Anunt valabil pana la data de 2020-11-23
Companie: MRM//McCann
Specializare: Social Media, Digital, Copywriter
Tip job: Full Time
Nivel: Middle

We are looking for a crafty wordsmith with a proven track record of producing engaging content that drives lead generation.

Are you tech-savvy and have the ability to explain technical matters in a simple and engaging manner?
Can you write subject lines that commands to be opened?
Can you convey complex thoughts into one or two concise sentences?
If you’re a masterful writer who can write with empathy, we’d like to hear from you.

The things you’ll do:

  • Refine and articulate distinct and compelling messaging, differentiation and positioning for our clients’ solutions;
  • Develop taglines, headlines, and other short-form copy that communicates our product’s value to decision-makers and target markets;
  • Write effective copy for social, lead generation campaigns, videos, landing pages, emails and overall digital campaigns;
  • Write informational copy for infographics and brochures;
  • Work closely with designers and art directors to fine-tune copy and visuals for clear on-brand communication;
  • Be on the lookout for innovations in digital campaigns, technology, and tactics.

 

What will you need:

  • Studies in communications, marketing, advertising, public relations, media studies, business and/or related fields;
  • Minimum 2-3 years of copywriting experience;
  • Minimum of 1 year of experience writing for B2B audience;
  • Experience writing for tech;
  • Expertise in short-form copy, including adapting style and content to fit the audience and purpose;
  • Experience writing longer form such as e-books and white papers;
  • Technical aptitude for understanding and advertising software solutions;
  • Familiarity with the B2B landscape;
  • Bonus Points: Experience in managing social media accounts.

We’re excited to meet you!

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