Demand Generation / Performance Marketing Coordinator @ Atria

Anunt valabil pana la data de 2021-07-09
Companie: Atria Urban Resort
Specializare: Strategie, Social Media, SEO, SEM, PPC, Media, Marketing, Digital, Content
Tip job: Full Time
Nivel: Senior, Middle

Atria is one of the most appreciated mass market multi-family housing communities in Sector 1, Bucharest.
We have on-going, on-line campaigns and are present on Facebook, Instagram, Google, LinkedIn and YouTube but we stay in touch with customers through newsletters, real estate portals, our CRM platform and website too.

  • Are you a team-player, are you organized and self-motivated, creative and analytical?
  • Are you looking to coordinate digital campaigns with the help of external partners?
  • Do you want to see how your direct input and strategies bring positive results?

This position is best suited for someone looking for more variety in day-to-day tasks, merging both creative and analytical realms.
The work environment at Atria is more like a family setting than a job.
We help eachother, we sometimes even cook together!

 

Digital Marketing Campaigns

  • Active participation in defining objectives and digital marketing strategies
  • Managing the marketing contracts and budgets while ensuring performance parameters are met
  • Creating, structuring, implementing, and optimizing digital campaigns Facebook, Instagram, Google, Youtube, Linkedin, Waze, Imobiliare.ro, SMS
  • Providing weekly campaign-performance reports
  • Keeping up with trends, adapting strategies and actions accordingly
  • Building relationships with external partners

 

Owned Assets

  • Managing and updating the company's website: products, prices, blog articles
  • Creating content, templates for newsletters (Mailchimp)
  • Creating landing pages for dedicated campaigns using templates (Unbounce)
  • Keeping company ads up to date on partner real-estate platforms and woking with these partners, analyzing lead quality

 

Lead-generation

  • Creating campaigns touching key milestones of lead production and funnel positioning
  • Implementing necessary automation for campaign-acquired leads urile integrating them into the CRM platform
  • Working with the sales team manager, leads are verified and distributed to the team
  • Ensuring that the CRM is updated with new products and prices and customized to best serve the sales-team, offering support along the way

 

Measuring/Reporting/Analyzing

  • Monitoring performance by channel and developing weekly reports sales/marketing campaigns and funnel positioning of leads
  • Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

 

Experience and skills

  • A minimum of 5 years of management in digital marketing (middle/senior position)
  • Very good credentials from previous jobs and teammates
  • Solid grasp of Social Media Platforms (Facebook, LinkedIn, Instagram, YouTube, LinkedIn)
  • Good understanding of SEO (on-page SEO), PPC (Facebook / Instagram Ads, Youtube Ads, Google Ads, Linkedin Advertising, Waze)
  • Proficiency in using reporting tools Google Analytics, Google Search Console
  • Experience with budgets in digital marketing
  • Demonstrated ability to work cross-functionally to influence others collaboratively
  • Strong skill set using Excel and CRM

 

What we offer

  • Collaborative and professional working environmet with proven results
  • Very good external providers for strategy, research services, creative, seo, web, art&copy content, media buying, crm
  • Flexible work schedule (Full-time)
  • Fair compensation and OKR based bonus
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