Senior Digital Marketing Specialist @ Sephora

Anunt valabil pana la data de 2021-11-11
Companie: Sephora Romania
Specializare: Digital, Marketing, Social Media
Tip job: Full Time
Nivel: Senior

The Digital Marketing Specialist will translate business goals into successful marketing campaigns by planning, developing, executing and evaluating marketing campaigns with strong focus on Online Awareness & Performance media.

Role:

  • Partners with E-commerce Director to establish and continually improve segmentation strategy & implementation for E-CRM
  • Design, implement and manage digital media campaigns for Sephora online store aligned with business goals
  • Suggest new strategies in order to increase our brand awareness and the performance of digital campaigns.
  • Creates analytics reports in order to share the progress on all campaigns (monitor and report on website traffic, online ads).
  • Manage contracts, budgets.
  • Develop, use and monitor a set of relevant KPIs and correlate with business objectives for digital initiatives, in order to assess the impact and to optimize activities through on an ongoing basis;
  • Utilize data to understand customers' lifecycles, identify retention opportunities, and deploy strategies to improve their experience online
  • Leverage appropriate marketing channels (e.g. email, push notifications, direct mail) to support loyalty marketing initiatives.
  • Following production/implementation in terms of campaigns materials communication with the agency and technology providers.

 

Profile:

  • At least 3 years experience in a similar position
  • Know how to plan, create and implement a marketing strategy
  • Expert-level in key areas of marketing (SEO, content marketing, email marketing, PPC and SEM, display advertising, retargeting, programmatic buying, affiliation)
  • Experience in working with media agencies for paid media plans or managing directly paid media campaigns for digital channels
  • Proficiency with Google Ads, Google Analytics, Google Data Studio and other specific tools
  • Stay current in marketing trends and news e.g. Google updates and changes in algorithms
  • Ability to express your thoughts in English (written and spoken)
  • Strong analytical skills
  • Excellent organizational & communication skills
  • A passion for innovation and trial of new things
  • Open mind and can-do attitude
  • Collaborative and team working spirit
  • Drive to improve results
  • Intelligence and problem solving ability.
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