B2B Performance Marketing Specialist @ Emia

Anunt valabil pana la data de 2021-12-16
Companie: Emia
Specializare: Social Media, Marketing, Digital
Tip job: Full Time
Nivel: Middle

What do we do, you ask?

We provide technological resources for the digital advertising industry.

Collaboration and communication between departments is key, allowing us to provide the smoothest solutions to every individual marketing campaign that comes our way.

EMIA works as a hub-oriented team. We nurture entrepreneurship and encourage individuality and out-of-the-box thinking. We don’t really care about work hours, but we do encourage leadership and efficiency. We work according to objectives, set and evaluate achievements after a given amount of time. Driven by passion and inspired by technology, we have an approach that focuses on results and measurable growth.

We are a multi-skilled team particularizing in technology, IT infrastructure, and digital resources for online marketing.

 

What you will do:

  • Partner with Sales and Commercial teams to identify and build collateral and promotion opportunities for new and existing partners;
  • Develop and execute B2B marketing campaigns for lead generation, implementing and optimizing strategies to drive new business, minding the budget and approved costs;
  • Seek resources, collaborate with partners and third parties in order to implement campaign strategies and increase cross channel ROI;
  • Use your knowledge of Google marketing products, customer acquisition techniques and up-to-date knowledge about market trends;
  • Plan, implement, and manage online marketing campaigns with the scope of building awareness, generating new leads, and growing sales;
  • Working on building customer acquisition funnels, high level of Google Analytics knowledge and the ability to use it to drive insights and optimize campaigns performance;
  • Generates reports and performance analysis for the digital & performance marketing activities;
  • Handle the overall consistency in the messaging, branding, content, and visual design of external materials including the master pitch presentation;
  • Coordinate planning and execution of industry events; create branded content and materials along with activations and specific promotions for the proposed events;
  • Perform post-event assessment as per established objectives;
  • Collaborate with internal teams to create marketing collaterals and support integrated marketing campaigns, including, but not limited to images, social content, email templates, webinars, video content, and web articles;
  • Communicate promotions, news, service updates, and industry articles to our newsletter subscribers via a monthly company email.

 

About you:

  • Strong B2B marketing experience - track record of successful campaigns;
  • Demonstrated ability to run, optimise & grow Google Ads campaigns on medium to large scales;
  • Ability to analyse and interpret SEO and SEM indices;
  • Innovative 360-degree integrated SMB marketing experience (digital and traditional) on client sides – preferably in the Telecom / IT / Technology sector;
  • Brand management experience - ability to think critically about content in context of brand image, messaging, goals, and voice;
  • Medium to advanced skills in graphic design platforms (such as Adobe Photoshop, Adobe Illustrator etc.);
  • Ability to create landing page wireframes for lead generation purposes;
  • Team player able to collaborate with multiple stakeholders and successfully navigate interpersonal communication to create and maintain a positive team environment;
  • Strong familiarity with key social platforms including Facebook, LinkedIn, Twitter, and YouTube;
  • Strong familiarity with email marketing platforms (such as MailChimp);
  • Advanced command of English language, both written and spoken;
  • Strong problem solving and decision-making skills.

 

BENEFITS

  • A well-deserved salary package and performance commission
  • “Employee of the month” performance bonus
  • Holiday bonuses twice a year to keep you happy
  • Referral bonus for getting your friends to work with us
  • “As long as the job gets done” type of flexible hours
  • Career improvement training and workshops to make you smarter
  • Medical coverage to keep you healthy.

OTHER PERKS:

  • “Jingle and Mingle” & “Fun in the sun” – the best company parties you’ve ever seen
  • “Birthday Bash at the Wheel of Fortune” (it’s weird but you want it, trust us)
  • We hold a cool event every month
  • Each team goes on outings to keep that flame alive
  • The onsite snack dispenser is here for those moments when all you need is chocolate.
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