Marketing Director @ Baneasa Shopping City

Anunt valabil pana la data de 2022-07-21
Companie: Baneasa Shopping City
Specializare: Strategie, Social Media, Marketing, Digital
Tip job: Full Time
Nivel: Senior

We are looking for a Marketing Director with a solid background in Marketing techniques and with excellent people management skills, to help guide the company’s business development strategy and develop and execute the company’s strategic marketing plans.


  • Coordinates marketing team of 5 – 6 members.
  • Coordinates all marketing activities in line with approved plans, projects, and related budgets.
  • Develop and execute an annual marketing plan which strategically supports the company objectives and positively impacts the center’s core financial objectives: traffic, sales, revenues, awareness, and market share.
  • Forecast, monitor and maximize the marketing budget.
  • Continuously assesses and identifies the malls market trends, runs and evaluates customer research to understand the visitors’ profile, competition data, designing, proposing and implementing BSC’s marketing strategies and plans, identifies opportunities and suggests relevant changes in marketing strategies as necessary.
  • Monitors the realization of the BSC marketing objectives; identifies deviations (and root causes) and recommends actions to maintain or increase competitive strength & enable business growth.
  • Understand tenants’ business priorities & expectations, align and incorporate them with BSC Marketing strategy.
  • Develop professional business relationships with center retailers and supports the enhancement of the Tenants’ mix strategy.
  • Coordinates liaison with tenants to inform them on BSC marketing strategic activities, to identify mutual marketing activity opportunities aligned with BSC marketing strategy and engage them in BSC marketing initiatives.
  • Maintains an excellent professional relation with the agencies in order to produce top-level events and campaigns providing communication impact.
  • Secures communication profile consistency across all the marketing initiatives according to the communication strategy.
  • Contributes to the development of people capabilities in Marketing; transfers know how and expertise in the team.
  • Constantly monitors and analyzes team performance, facilitates alternative solutions for gap filling and ensuring the quality implementation in due time.
  • Contributes to impactful customer experience in the mall.



  • Bachelor’s degree in Business or Marketing.
  • Minimum 4 years previous experience in Management and in Strategic Marketing.
  • Excellent interpersonal, communication and negotiation skills, with the ability to use tact and diplomacy when interacting with others.
  • Ability to face challenges and proven creativity to delicately solve sensitive matters.
  • Ability to handle multiple projects simultaneously.
  • Very good computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success.
  • Understanding and knowledge of shopping center, entertainment or premium retail business, with the ability to understand specific customer needs, is an advantage.



  • Strong ability to lead and influence a diverse group of people.
  • Strong organization and coordination skills.
  • Talent to motivate people.
  • Strong team building and coaching skills.



  • The company offers an attractive remuneration package, excellent working conditions and good opportunities for growth.
  • Professional development through specific training and entertaining activities.
  • Challenging and enjoyable work environment.
  • Complex benefits package.

By applying for this position, you accept the Baneasa Developments privacy statement.

By transmitting your personal data, you express your express and unequivocal agreement that this data be processed by the company Baneasa Developments for the purpose of your recruitment and selection.

Baneasa Developments has implemented adequate measures to ensure a considerable level of security in the processing of your personal data, which will be stored for 4 years in case you are not employed by Baneasa Developments.

According to the legislation in force, you have the right to request access to your personal data, their rectification or deletion (insofar as this is not contrary to law), the restriction of processing or portability. You also have the right to object to the processing and to file a complaint with the relevant authority.

Only selected candidates will be contacted.
All applications will be treated confidentially.

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