Brand Manager @ MEGA IMAGE

Anunt valabil pana la data de 2022-12-24
Companie: Mega Image
Specializare: ATL, BTL, Marketing
Tip job: Full Time
Nivel: Middle

We are looking for a Brand Manager for our Mega Image own brands to further strengthen our team. Do you want to join us? Please read the summary of responsibilities below and what we value the most.

 

Summary of responsibilities:

  • Positioning the existing and new brands developed, based on relevant customer insights,
  • Set overall own brands strategy including both locally and globally developed;
  • Develop brand identity guidebooks for each own brand according to customer needs
  • Develop, supervise and implement own brands communication and activation included in marketing plan (consumer campaigns ATL and BTL, including all pre & post evaluation)
  • Analyze the campaign results and decide in the application of these results into future own brands marketing plan 
  • Leading the communication process and become the key contact point with agency partners and liaise with local instore and commercial teams
  • Set together with instore and commercial team, sales and activation KPI’s to be followed and implement projects in an engaging and relevant way
  • Financial and budget responsibility
  • Cooperation with indirect procurement and agencies to find the right promotions in terms of cost/efficiency – follow company procedures and processes
  • Manage all media and advertising execution decided for the appropriate channels
  • Identify and analyses marketing research activities

 

Experience and skills:

  • Experience in marketing – at least 3 years in FMCG industry with strong knowledge of brand building activities, with a strong retail and in-store marketing understanding;
  • Experience in coordinating multi-functional teams, with ability to manage complexity
  • Energetic & positive, a doer and ‘test-fail-learn-just do it right’ attitude
  • University degree, preferably in marketing, economics or business;
  • Excellent English Skills.
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