Senior Performance Specialist @ Universal McCann

Anunt valabil pana la data de 2022-12-24
Companie: Universal McCann
Specializare: Digital, Marketing, Media, PPC, Social Media
Tip job: Full Time
Nivel: Senior

Universal McCann is looking for a candidate for the position of Senior Performance Specialist to plan according to past results performance and implement performance campaigns for agency’s portfolio of clients and provide strategic vision for dedicated projects and pitches

Do you have past experience with planning and implementing e-comm paid campaigns in digital platforms? Do you have an appetite for data insights, algorithms, tagging and following the success of the digital media campaigns all the way to ROI (return of investment)?

Then you might be the candidate we are looking for!


Preferred Qualifications

  • Equivalent work experience (at least 2 – 3 years of planning and implementing performance media campaigns)
  • Experience with campaign planning, management and implementation
  • Understanding of the social landscape (especially Facebook, Instagram, TikTok, Linkedin)
  • Excellent knowledge of Google Ecosystem
  • Experience in analyzing data and tracking specific KPIs
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint)
  • Nice to have: previous school studies in exact studies like mathematics, computing etc


What will you do:

  • Understand client’s business & KPIs in order to propose digital campaigns that reach the respective KPIs
  • Run performance media planning: channel planning for performance campaign according to past results performance and sets & explains the metrics and checkpoints to the client
  • Manage specific technologies (Product/Data feeds, Tag Manager, Google Analytics, Google Trends, Google Data Studio, App Install tech)
  • Drive ongoing benchmarking, dashboard monitoring and analytics intelligence to support data-based decisions for digital campaigns
  • Coordinate Digital AdOps colleagues in campaign implementation and reporting
  • Constantly extend the understanding in media performance (Google Ecosystem, Social Ecosystem, Dedicated performance media tools) by accessing knowledge from dedicated trainings, dedicated agency account from international platform, UM network
  • Identify the latest performance media developments, shares the knowledge with the teams
  • Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team

If you think this fits you well, we are looking for your application!

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