Marketing Manager @ Upgrade Education

Anunt valabil pana la data de 2023-03-17
Companie: Upgrade Education
Specializare: Marketing, Content
Tip job: Full Time
Nivel: Middle

Looking for a Marketing Manager (in Bucharest) for a fast growing business in education to coordinate the international marketing programs and campaigns.

What you'll be doing:

  • Collaborate online/offline marketing campaigns with local and international reach (with the intent of creating strong leads, nurturing existing prospects and converting them into customers);
  • Collaborate with various external stakeholders (existing customers, partners, influencers, media outlets, PR agency) and internal stakeholders (management, marketing, sales, customer success) to conceive smarter campaigns and marketing initiatives and ensure fast campaign implementation and seamless execution;
  • Coordinate and liaise with colleagues and other freelance resources to get all the campaign assets ready and approved in due time (paid media, social media, content repurpose, event briefs, email marketing, design, HubSpot setup, etc.);
  • Develop content (or briefs for external content creation resources) for marketing purposes - website content, blog posts, interviews, surveys, press releases, articles and other thought leadership pieces to cover the full buyer journey for awareness – consideration – decision – upsell/referral;
  • Create campaigns content assets (email templates, landing pages content, newsletters, etc.);
  • Organize and manage local and international events (in person and online) in sync with sales and business development;
  • Recruit speakers and education influencers for marketing programs (e.g.: events, webinars, interviews, surveys, etc.);
  • Help build brand recognition, customer engagement and loyalty internationally;
  • Manage referral marketing programs;
  • Recruit and brief freelance staff to work on campaigns, if/when the case (e.g.: content writing, paid media, design, video production etc.).


What you have:

  • Strong writing and proofreading skills in English and Romanian;
  • 3+ years of proven experience as Marketing Manager in an international environment is preferred;
  • Hubspot expert
  • Proven ability to generate leads through both organic and paid ads, with a focus on the B2C segment
  • Self-starter with creative abilities and project management skills;
  • Excellent communications skills and strong ability to build relationships;
  • Experience of working in a fast-paced environment.



  • competitive salary package
  • flexible working hours and the opportunity to work in a hybrid (onsite/remote) environment
  • opportunity to develop a career as an international marketing leader
  • A team of experienced professionals from whom you will learn and grow with ongoing mentorship and guidance from experienced marketing consultants

The company provides a *live* online education platform that combines vocation orientation and counselling, academic and extracurricular development and university admission coaching delivered by expert mentors to deliver top tier university readiness.

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