EFFIE 2021: The Online Park//Telekom, Grand Effie. Telekom Romania, Clientul Anului. Leo Burnett, Agentia Anului

EFFIE 2021: The Online Park//Telekom, Grand Effie. Telekom Romania, Clientul Anului. Leo Burnett, Agentia Anului

EFFIE Awards România a premiat cele mai eficiente campanii înscrise în competiție ieri, de la 19:30, în gală hibrid prezentată de Andi Moisescu, in cea de-a XVIII-a ediție de festival.

Neal Davies, CEO BBDO Dublin, a condus Juriul Effie 2021 şi structura Effie 2021 Scoring Committee, ce are ca atribuţii stabilirea finaliştilor şi a câştigătorilor competiţiei. Neal Davies a mai deţinut funcţia de Preşedinte al Juriului Effie România în 2015 şi 2016.

 

20 de agentii au fost finaliste

CAP | Cheil Centrade | Cohn & Jansen Creative Network | DDB Romania | Fractal Communications | Glitch Shop | GMP+WEBSTYLER | Graffiti PR | Jazz Communication | Kubis | LEO BURNETT | McCann Worldgroup Romania | Next Advertising | OMD Romania | Publicis Romania | Rogalski Damaschin | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Xperience Media Lab & OMNIPERFORM Agency.

 

Gala Video / REC

 

 

GRAND EFFIE 2021

Campaign: The Online Park        
Brand: Telekom               
Client: Telekom România
Lead Agency: LEO BURNETT       
Contributing Agencies: Media Investment | V+O

CLIENT OF THE YEAR: Telekom România

AGENCY OF THE YEAR: LEO BURNETT

 

Castigatorii Effie 2021 pe categorii:

PACKAGED FOOD

SILVER

Campaign: THE BATTLE OF FAINOŞAG – Ion vs Ionuţ

Brand: Ardealul

Client: Orkla Foods

Lead Agency: McCann Worldgroup România

Contributing Agencies: Zenith România | Griffin Advertising | FRONT LINE MARKETING

FINALIST

Campaign: Eduard, president of the block

Brand: Edenia

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client Service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Adrian Vladut // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM, Manuela Tutunica // Media Performance Specialist STARCOM, Andreea Ivanov // Performance Media Consultant STARCOM

FINALIST

Campaign: THE EMOTIONAL ANCHOR

Brand: HOCHLAND

Client: Hochland

Lead Agency: LEO BURNETT

Contributing Agencies: STARCOM | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ioana Proca // Senior Strategic Planner LEO BURNETT, Dinu Gojan // Group Creative Director LEO BURNETT, George Popa // Art Director LEO BURNETT, Elena Negrescu // Copywriter LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Sandra Radu // Brand Communication Manager LEO BURNETT, Eliza Toma // Brand Communication Manager LEO BURNETT, Maria Sarivan // Senior Strategic Planner LEO BURNETT, Andreea Pandelea // Head of Lifestyle MSL The Practice, Alexandra Nedelcu // Communication Manager MSL The Practice, Corneliu Tiron // Strategy and Solutions Lead STARCOM, Dinu Maftei // Media Client Manager STARCOM, Mihai Bonca // Marketing Strategy Consultant Brand Architects

 

SNACKS & DESSERTS

BRONZE

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Diana Maftei // Art Director Publicis România, Horia Girbea // Copywriter Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Mirela  Iordache // Client Manager Publicis România, Ana-Maria Ţarălungă // Group Creative Director  Publicis România, Andrei Purecel // Client Executive Publicis România, Mădălin Dragnea // Art Director Publicis România, Adriana Dinu // Digital Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer  Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead  Publicis România, Bianca Loboda // Client Lead Publicis România, Diana Pasoi // Sr Brand Manager Publicis România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead  STARCOM, Alina Jijau // Communication Director  MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail

 

PERSONAL CARE PRODUCTS & SERVICES

SILVER

Campaign: Always Open Talks

Brand: Always

Client: P&G România

Lead Agency: Graffiti PR

Contributing Agencies: GRUP ADVERTISING | MediaCom

Team: Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Alexandru  Aron // Creative Director Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Mădălina Săvulescu // Communication Director Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Monica Arapalea // Brand Manager P&G, Răzvan Resmerita // Communication Director P&G, Mihaela Neagoe // Digital Media Specialist Mediacom România, Monica Petricica // Strategic & Activation Planning Lead – P&G Baby Care, Fem Care, Hair Care Mediacom România, Amalia Tofor // Executive Director Group Advertising, Vlastimir Milanovic // Producer Jupiter Film

BRONZE

Campaign: The Real Experiment              

Brand: P&G       

Client: Procter and Gamble

Lead Agency: LEO BURNETT       

Contributing Agencies: Graffiti PR | MediaCom

Team: Irina Becher // Creative Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Alexandru Savescu  // Art Director LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Anca Vrabiescu // Digital Account & Planning Manager Performance Mediacom România, Monica Petricica // Strategic & Activation Planning Lead Mediacom România

FINALIST

Campaign: Let the #StoriesInsideUs be heard!  

Brand: Libresse România             

Client: ESSITY România

Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency

Contributing Agencies: Zenith România | ACTIV AD

Team: Alina Gheorghe // Managing Partner Xperience Media Lab, Adrian Enache // CEO/Co-Founder  OMNIPERFORM Agency, Mădălina Stroescu // Group Account Director  OMNIPERFORM Agency, Cristina Stroescu // Digital Performance Specialist  OMNIPERFORM Agency, Ruxandra Marcu // Senior Copywriter OMNIPERFORM Agency, Ştefan Sima // Senior Art Director OMNIPERFORM Agency, Diana Fulga // SEE Digital Marketing Manager  ESSITY ROMÂNIA, Gabriela Tutui // Media Client Manager ZENITH ROMÂNIA, Simona Dobrică // Senior Communications Planner ZENITH ROMÂNIA, Andreea Stanciu // Digital Client Manager ZENITH ROMÂNIA, Cristian Gaspar // Senior Performance Specialist ZENITH ROMÂNIA, Ştefan Rogojinaru // Programmatic Specialist ZENITH ROMÂNIA, Georgian Zavoianu // Performance Specialist ZENITH ROMÂNIA, Robert Lincu // Precision Specialist ZENITH ROMÂNIA, Irina  Dragomir // Client Service Manager ACTIV AD, Alexandra Dinovici // SEE Libresse Marketing Manager  , Olivia Staicu // ROBG Libresse Brand Manager 

 

HOUSEHOLD SUPPLIES & SERVICES

SILVER

Campaign: Strong & Soft 2          

Brand: Pufina    

Client: Pehart Grup

Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising

Team: Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director Connect Media, Carmen Opris // General Manager Promis Advertising, Georgeta Ivan // Account Promis Advertising, Andrei Stanciu // Copywriter, Mircea Vlase // Art Director, Raluca Craioveanu // Account Director, Irina Matei // Account Manage, Manuela Obreja // Brand Manager, Cristian Todean // Junior Brand Manager & Designer

 

BEVERAGES – ALCOHOL

SILVER

Campaign: Live Beyond What Ifs              

Brand: Beck’s    

Client: Bergenbier SA

Lead Agency: Fractal Communications

Team: Alex Petrescu // Strategy x Creative Director Fractal Communications, Mina Ionescu // Head of Digital Fractal Communications, Alecsandra Apostolescu // Senior Planner Fractal Communications, Mihai Țițirig // Senior Copywriter Fractal Communications, Melania Adam // PR Consultant Fractal Communications, Mădălina Gogu // Account Director Fractal Communications, Elena Grigore // Account Manager Fractal Communications, Cristina Airinei // Senior Digital Account Manager Fractal Communications, Octavian Aftanasă // Social Media Manager Fractal Communications, Cristian Nichita // Senior Art Director Fractal Communications, Ioana Albu // Digital & Media Manager Bergenbier SA, Ramona Radu // Marketing Director Molson Coors Romania Bergenbier SA, Andrei Constantin // Senior Brand Manager Premium Brands & Portfolio Bergenbier SA, Andreea Nistor // Brand Manager Bergenbier SA, Agatha Müler // Senior Art Director

SILVER

Campaign: THE MOST BEER-SODA           

Brand: URSUS   

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis | Media Investment

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor  Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager  Media Investment

 

BEVERAGES – NON-ALCOHOL

SILVER

Campaign: Pepsi Retro Studio   

Brand: Pepsi      

Client: PepsiCo România

Lead Agencies: DDB România & Kubis

Contributing Agency: OMD România

Team: Alex  Tocilescu // Senior Copywriter DDB România, Mihai  Calotă // Senior Art Director  DDB România, Ştefan Vasilachi // Creative Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Roxana  Țâmpău // Managing Director DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director  Kubis, Iuliana  Dragomir // Senior Brand Manager PepsiCo România, Delia  Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela  Badanga // Junior Brand Manager  PepsiCo România, Laurențiu Ion // Digital & Media Manager  PepsiCo România, Dana  Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria  Ilie // Senior Media Manager  OMD România, Irene Derasadurian  // Media Manager  OMD România

FINALIST

Campaign: Everything Will Be Alright      

Brand: Aqua Carpatica  

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Network

Contributing Agency: Screen Native

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Roxana Cristea // Group Creative Director Cohn & Jansen Creative Network, Daniel Moisa // Art Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Raluca Popescu  // Social Media Manager Valvis Holding, Cristian Megherlich  // Creative Director Valvis Holding, Jean Valvis // President & General Director  Valvis Holding, Valentina  Vesler // Head of Communication and Advertising Valvis Holding, Andreea Badea // Art Director Valvis Holding, Gabriel Săftescu // Media Manager  Valvis Holding, Tudosie Menotty // Special Project Manager Valvis Holding, Andreea Velicoiu // Social Media Manager Valvis Holding, Mugur  Pătrașcu // Managing Partner  Screen Native, Alexandra Dinu // Account Manager Screen Native

 

DURABLES

SILVER

Campaign: Thank Yourself Later               

Brand: OSKAR   

Client: PPG România

Lead Agency: Next Advertising

Team: Andrei Tripşa // Creative Director Next Advertising, Ruxandra  Muntean // Media Director Next Advertising, Bogdan  Tudosie // Senior Copywriter Next Advertising, Cezar Panait // Group Creative Director Next Advertising, Petra  Martin // Art Director Next Advertising, Maximilian  Barat // Digital Media Manager Next Advertising, Vasile  Petrescu // Art Director Next Advertising, Sorin  Popescu // Managing Partner Next Advertising, Alexandru  Tunaru // Head of Digital Next Advertising, Ioana Miclea // Account Executive Next Advertising, Adrian  Ion // Marketing Director PPG ROMANIA S.A, Monica  Novac // Brand Manager PPG ROMANIA S.A, Eugen  Terchila // Media Manager, Irina  Serbulea // Social Media Copywriter , Alexandra Bajan // Account Manager 

 

RETAIL

GOLD

Campaign: The Little Box of Greens        

Brand: Carrefour             

Client: Carrefour

Lead Agency: Publicis România

Contributing Agency: Graffiti PR

Team: Otilia Coman  // Copywriter  Publicis România, Camelia Efrimov // Production Manager Publicis România, Ilinca Necula // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Elena Tănase // Client Manager Publicis România, Corina Panait // Digital Client Manager Publicis România, Carmina Pohontu // Digital Client Manager Publicis România, Corina Tudor // Client Service Director Publicis România, Alina  Silivestru // Digital & Media Specialist Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Luiza  Vrînceanu // Head of Corporate Causes & CSR  Carrefour, Narcis Horoianu // CMO Carrefour, Miruna Micsan // Brand Manager Carrefour, Oana Pascu // Project Manager Corporate Causes  Carrefour, Ana Lixandru // Junior PR & CSR Specialist Graffiti PR, Irina Botezatu // PR& CSR Consultant Graffiti PR, Loredana Ianus // Communications Director Graffiti PR

FINALIST

Campaign: House Rules

Brand: Carrefour             

Client: Carrefour

Lead Agency: Publicis România

Team: Casiana Maria Horobeanu // Copywriter Publicis România, Elena Manolache // Brand Manager Publicis România, Carmina Pohontu // Brand Manager Publicis România, Sherin Arabo // Art Director Publicis România, Ilinca Necula // Brand Manager Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Elena Carcu // Copywriter  Publicis România, Mihaela Dinu // Copywriter  Publicis România, Roberta Schuster // Art Director Publicis România, Otilia Coman // Copywriter  Publicis România, Irina Stoleru // Art Director Publicis România, Corina Tudor // Client Lead Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Brand Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Claudia Rusu // Head of Commercial Communication Carrefour, Andreea Bragaru // Communication Responsible Carrefour, Nicoleta Baicu // Head of Digital & Ecommerce Marketing  Carrefour, Mircea Tomescu // Communication Marketing Director Carrefour

FINALIST

Campaign: Opening Romanian Wine      

Brand: Carrefour             

Client: Carrefour

Lead Agencies: Publicis România & Graffiti PR

Team: Otilia Coman // Copywriter  Publicis România, Loredana Barla // Brand Strategist Publicis România, Carmina Pohontu // Digital Brand Manager Publicis România, Elena Manolache // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Ilinca Necula // Client Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Corina Tudor // Client Service Director Publicis România, Alin Badiu // Group Creative Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Client Manager Publicis România, Iulia Botar // CSR & Communication Director Graffiti PR, Ana Huiban  // PR & CSR Specialist Graffiti PR, Alexandra Caltun // PR & CSR Consultant  Graffiti PR, Irina Ciocan Stănescu // Managing Partner  Graffiti PR, Oana  Pascu // Project Manager Corporate Causes  Carrefour, Luiza Vrînceanu // Head of Corporate Causes & CSR  Carrefour, Diana Falan // Brand Manager Carrefour, Titus Dumitrescu // Executive Creative Director Carrefour, Narcis Horoianu // Chief Marketing Officer  Carrefour

 

RESTAURANTS

SILVER

Campaign: The Wings and Strips Anti-manifesto               

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România

 

E-COMMERCE

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager  Conversion

SILVER

Campaign: We’re just asking questions!               

Brand: Catmobile.ro      

Client: Catmobile.ro

Lead Agency: Sector 7 HUB

Contributing Agency: Dare Digital

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Raluca Babei  // Production Manager  Sector 7 HUB, Dragoş Stircea  // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian  Susanu // General Manager  Dare Digital, Radu  Nantu  // Head of Branded Content 

BRONZE

Campaign: OLX: You’ll find a way              

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter  Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter  Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

 

ENERGY

SILVER

Campaign: Rompetrol Go: Engage to Stay            

Brand: Rompetrol Go    

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

BRONZE

Campaign: New Beginnings        

Brand: ENGIE România 

Client: ENGIE România 

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

Team: Victor Trifan // Art Director Cheil Centrade, Bogdan Popescu // Art Director Cheil Centrade, Corneliu Radu // Copywriter Cheil Centrade, Maria Trepcea // Group Account Director Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Alexandru Roșca // Group Creative Director Cheil Centrade, Alina Zaharescu // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Mara Grigorescu // Account Director Cheil Centrade, Amalia  Anghel // Head of Corporate Communication ENGIE, Loredana Modoran // Project Manager ENGIE, Ramona Sărărescu // Project Manager ENGIE, Andreea Ionescu // Coordonator Comunicare Internă ENGIE, Iulian Moga // Director Cyclop Film, Marius Bucur // Producer Cyclop Film, Vitalie Brega // Photographer Cyclop Film, Adi Bulboacă // Videographer Cyclop Film, Silvia Matei // Image Editor Chainsaw Studio, Hasan Nasser // Sound Editor Chainsaw Studio

 

FINANCIAL SERVICES

GOLD

Campaign: Stay@HomeBank     

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Digital Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje  Booij // Brand & Marketing Lead ING BANK, Iuliana  Duta // Senior Social Media Specialist ING BANK, Silvia Jalea // External & Internal Communication Lead ING BANK, Corina Manole // Senior Content Marketing  ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Andreea Siran // Copywriter , Cătălina Groza // Copywriter, Simona Straut // Marketing Operations Manager, Felicia  Stoica // Senior Copywriter

SILVER

Campaign: Live the new priceless NCP  

Brand: MASTERCARD    

Client: MASTERCARD

Lead Agency: McCann Worldgroup România

Contributing Agencies: Golin | CaratRomânia

Team: Dragoş Vintu // Business Lead McCann Worldgroup România, Andreea Nitu // Account Manager McCann Worldgroup România, Cătălin Dobre // Chief Creative Officer McCann Worldgroup România, Anne Scheep // Senior Brand Experience Planner McCann Worldgroup România, Costin Bogdan // Executive Creative Director McCann Worldgroup România, Andrei Florian // Senior Strategic Planner McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Karla  Georgescu  // Senior Art Director McCann Worldgroup România, Olivia Spanu // Senior Copywriter  McCann Worldgroup România, Andrei Mihailescu // Senior Copywriter  McCann Worldgroup România, Lucia Rusu // Jr. Account Manager McCann Worldgroup România, Sabina Popa // Senior Art Director McCann Worldgroup România, Anca Tinica // Senior Account Manager McCann Worldgroup România, Mădălina Anghel // Senior Account Manager MRM  // McCann România, Andreea Sofrone // Group Account Director MRM  // McCann România, Cristina Tigau // Digital Lead Carat România, Cristian Costache // Media Client Lead Carat România, Marina Constanda // Project Director Golin România, Raluca  Nicolaescu // Marketing Director Romania MASTERCARD

BRONZE

Campaign: “This, this and this” from ING              

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | Multi Media Est

Team: Ioana Cadir // Group Account Director Jazz Communication, Adina Basag // Senior Copywriter Jazz Communication, Vio Pintilie // Art Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Roxana Ionita //Sr. Account Manager Jazz Communication, Nicoleta Dumitru // Account Manager Jazz Communication, Bogdan Pustea // Sr. Marketing Specialist ING BANK, Corina Manole // Senior Content Marketing  ING BANK, Iuliana Duta // Sr. Social Media Manager ING BANK, Wenka Onje  Booij // Brand & Marketing Lead ING BANK, Cătălina Grozea // Copywriter

BRONZE

Campaign: First to make a difference    

Brand: First Bank             

Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

Team: Ana Maria Rădulescu // Sen Account Manager Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Adi Bulboacă // Videographer Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Dragoş Aliciu // Senior Copywriter Kubis, Marius Goleanu // Senior Art Director Kubis, Gabriela Lupaș-Țicu // Chief Marketing & Operations Officer NN România, Cristina Maca // Head of Brand & Communication NN România, Luiza Mateiaș // Brand Communication Manager NN România, Elena Neicu // Corporate Communication Manager NN România, Mihaela Mocioi // Communication Manager MMS COMMUNICATIONS  ROMÂNIA, Iulia Dăncilă // Producer Studioset, Anton Groves // Director Studioset, Arkadiy Kreslov // DOP Studioset, Mircea Lăcătuș // Senior video editor Chainsaw Studio

FINALIST

Campaign: We Stay Open           

Brand: BCR         

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Agencies: Wavemaker România

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Cătălina Ceparu // Senior Copywriter Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director  Cohn & Jansen Creative Network, Ionuţ Stanimir // Executive Director of Marketing and Communication BCR, Ana Maria Ghiurca // Head of Online Marketing BCR, Bogdan Lefter // Senior Brand Manager BCR, Ovidiu Popa // Online Expert BCR, Gabriela Nicolae // Brand Manager BCR, Gabriel Daniel Stanciu // Online Specialist BCR, Andree Blejan // Online Communication Expert BCR, Laura Plugaru // Social Media Expert BCR, Cătălin Lupoaie // Manager Senior Comunicare și Afaceri Publice BCR, Doina Savin // Account Manager Wavemaker România, Mădălina Tutuianu // Offline Media Planner Wavemaker România, Mihaela Stancescu // Group Account Director Wavemaker România

FINALIST

Campaign: The Alternative         

Brand: NN România       

Client: NN România

Lead Agencies: Cheil Centrade & Kubis

Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

Team: Ana Maria Rădulescu // Sen Account Manager Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Adi Bulboacă // Videographer Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Dragoş Aliciu // Senior Copywriter Kubis, Marius Goleanu // Senior Art Director Kubis, Gabriela Lupaș-Țicu // Chief Marketing & Operations Officer NN România, Cristina Maca // Head of Brand & Communication NN România, Luiza Mateiaș // Brand Communication Manager NN România, Elena Neicu // Corporate Communication Manager NN România, Mihaela Mocioi // Communication Manager MMS COMMUNICATIONS  ROMÂNIA, Iulia Dăncilă // Producer Studioset, Anton Groves // Director Studioset, Arkadiy Kreslov // DOP Studioset, Mircea Lăcătuș // Senior video editor Chainsaw Studio

 

MEDIA & ENTERTAINMENT

GOLD

Campaign: Tuff Money – The Morality Stoplight

Brand: HBO’s Tuff Money (Bani Negri)   

Client: HBO România

Lead Agency: Glitch Shop

Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

Team: Dan Stănescu // Creative Director Glitch Shop, Alexandru Cristea // Project Manager Glitch Shop, Cosmin Simionescu // Art Director Glitch Shop, Andrei Dragotă // Copywriter Glitch Shop, Magda Lişcă // Digital Marketing Manager HBO România, Ofelia Năstase // PR Manager HBO România, Florin Vasilică // Backend Developer Nexio, Andrei Simion // Frontend Developer Nexio, Matei Stănuleț // Lead Developer Nexio, Diana Simion // Researcher & Facilitator Exact Business Solutions, Julien Zidaru // Managing Partner Exact Business Solutions, Laura Scarlat // Market Research Consultant Exact Business Solutions, Lăcrămioara Loghin // Managing Director Exact Business Solutions, Răzvan Zamfira // Information Designer Studio Interrobang, Monica Stanciu // Strategy Director Mediacom România, Irina Catanchin // Director Brand & Content Marketing Romania

SILVER

Campaign: Keep Santa Safe       

Brand: TikTok    

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

 

TELECOMMUNICATIONS

SILVER

Campaign: NETWORK   

Brand: ORANGE               

Client: Orange România

Lead Agency: Publicis România

Contributing Agency: Initiative Media România

Team: Cristian Anton // Art Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mihaela Neatu // Copywriter Publicis România, Alina Vija // Senior Account Manager Publicis România, Sebastian Mogos // Digital Client Manager Publicis România, Raluca Kovacs // Chief Strategy Officer Publicis România, Alexandru  Negoescu // Group Creative Director Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Daniel Raicea // Deputy Director Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Marius Farcasanu // Web Graphic Designer  Publicis România, Anca Stancov // Media Specialist Orange România, Loredana  Jucan // Communication Specialist Orange România, Crina Chiru // Consumer Communication Manager Orange România, Mirela Bosoi // Head of Brand and Communication Orange România, Alina Gruianu // Account Director & Head of Unit  Initiative Media România, Andreea  Corbos // Account Manager Initiative Media România

SILVER

Campaign: Ghiţă switches to Telekom   

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai Lucanu// Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela  Sevastița // Marketing Expert Communication & Brand Strategy Telekom România

SILVER

Campaign: Smart TV Stick launch             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Șerban  Tudorache //  Copywriter LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Loredana Paraschiv // Senior Account Executive LEO BURNETT, Andreea  Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner //  Chief Commercial Officer, Residential Segment Telekom România, Gabriela  Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela  Sevastița // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication  Telekom România

 

MEDICAL SERVICES & HEALTHCARE PRODUCTS

BRONZE

Campaign: LISTEN TO YOUR BODY           

Brand: REGINA MARIA 

Client: REGINA MARIA

Lead Agency: CAP

Contributing Agency: MEDIA-TIQUE

DAVID VS. GOLIATH

BRONZE

Campaign: Tazz delivers (almost) anything          

Brand: Tazz by eMAG    

Client: HCL Online Advertising

Lead Agency: Jazz Communication

Contributing Agency: United Media Services

Team: Valentin Suciu // Creative Partner Jazz Communication, Irina Pencea // Managing Partner Jazz Communication, Oana  Oprea // Creative Planner Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Bogdan Apalaghiei // Art Director Jazz Communication, Gabriel Nistoran // Performance Manager HCL Online Advertising, Andrada Farcas // Copywriter HCL Online Advertising, Mihai Brenda // Chief Commercial Officer HCL Online Advertising, Alin Serban // CEO HCL Online Advertising, Dragoş Andronache // Head of Digital United Media Services, Lavinia Ghise // Senior Performance Manager United Media Services, Cătălina Ciociltan // Digital Strategy Director United Media Services, Cezarina Ionita // Art Director , Iasmina Jianu // Marketing Manager , Cătălina Groza // Copywriter

 

SPORTS MARKETING

FINALIST

Campaign: Romania plays!          

Brand: Timișoreana        

Client: ASAHI România

Lead Agency: Publicis România

Contributing Agency: Media Investment

Team: Ioana Mihai // Senior Brand Strategist Publicis România, Theodor  Sandu // Group Creative Director Publicis România, Mădălina Udrea // Client Lead Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Marian Dragomir // Social Media Specialist Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Senior Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Zoltan  Barti // Digital Manager Media Investment

 

SEASONAL MARKETING

SILVER

Campaign: Christmas Bucket     

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România

BRONZE

Campaign: We’re just asking questions!               

Brand: Catmobile.ro      

Client: Catmobile.ro

Lead Agency: Sector 7 HUB

Contributing Agency: Dare Digital

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Dragoş Stircea  // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian  Susanu // General Manager  Dare Digital, Radu  Nantu  // Head of Branded Content 

FINALIST

Campaign: Scare your bank!      

Brand: First Bank             

Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

Team: Mihai Gongu // ECD SEE Cheil Centrade, Andreea Predoiu // Account Executive Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Bianca Cauc-Bitu // Account Director Cheil Centrade, Viorel Ruse // Marketing & Communication Director First Bank, Mihai Terecoasă // BTL & Production First Bank, Alina Petcu // Marketing Specialist First Bank, Daniela Bărăitaru // Marketing Specialist Insights & Social Media First Bank, Mihail Tănase // Senior Marketing Specialist First Bank, Cristina Drașovean-Oniceanu // Senior PR & CSR Specialist First Bank, Marius Bucur // Director Cyclop Film, Tudor Lucaciu // DOP Cyclop Film, Mircea Lăcătuș // Senior video editor Chainsaw Studio, Elena Munteanu // Senior Media Manager OMD România, Crenguța Roșu // Co-Managing Partner & Founder DC Communication

FINALIST

Campaign: #SmallReasonsToCelebrate 

Brand: Pepsi      

Client: PepsiCo

Lead Agencies: Kubis & OMD România

Team: Carina Toma // Group Creative Director Kubis, Georgiana Feriu // Account Manager Kubis, Vlad Iosipescu // Social Media Manager Kubis, Victor Firan // Senior Art Director Kubis, Ionuţ Avădanei // Director of Photography Kubis, Sebastian Luba // Head of Social Media Kubis, Ada Gheorghiu // Group Account Director Kubis, Talida Cristea // Chief Operating Officer Kubis, Bianca Manescu // Head of Strategy Kubis, Alexandra  Aliman // Copywriter Kubis, Alexandra Tudor // Senior Strategic Planner Kubis, Alexandra  Constantin // Brand Manager PepsiCo România, Oana  Andone  // Digital Specials Beverages PepsiCo România, Laurențiu Ion // Sr. Media & Digital Manager Beverages, East Balcans, Baltics & Israel  PepsiCo România, Iuliana  Dragomir  // Sr. Brand Manager  PepsiCo România, Delia Corniciuc  // Sr. Marketing Manager Beverages  PepsiCo România, Emanuela  Badanga // Jr. Brand Manager PepsiCo România, Dana  Constantin // Digital Manager  OMD România, Răzvan Meirosu // Media Director OMD România, Maria  Man // Social Media Manager

FINALIST

Campaign: A different X-mas Story: Calling Santa             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina  Bratu // Planning Director LEO BURNETT, Andreea Sava // Account Manager LEO BURNETT, Iulia Cocîrlea //  Junior Copywriter LEO BURNETT, Claudia Drăghia // Graphic Designer LEO BURNETT, Grațiela Sevastița // Brand and Marketing Communication Expert Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner //  Chief Commercial Officer, Residential Segment Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Florina Serban // Corporate Responsibility Expert Telekom România, Ruxandra  Rau // Director Communication & Brand Strategy  Telekom România, Ștefania  Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Ruxandra  Voda //  Corporate Communications Director Telekom România, Ciprian  Postelnicu //   Head of Media Communication & Brand Strategy  Telekom România

FINALIST

Campaign: Keep Santa Safe       

Brand: TikTok    

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

 

CORPORATE REPUTATION

BRONZE

Campaign: We Stay Open           

Brand: BCR         

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Agency: Wavemaker România

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Cătălina Ceparu // Senior Copywriter Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen  Creative Network, Ionuţ Stanimir // Executive Director of Marketing and Communication BCR, Ana Maria Ghiurca // Head of Online Marketing BCR, Bogdan Lefter // Senior Brand Manager BCR, Ovidiu Popa // Online Expert BCR, Gabriela Nicolae // Brand Manager BCR, Gabriel Daniel Stanciu // Online Specialist BCR, Andree Blejan // Online Communication Expert BCR, Laura Plugaru // Social Media Expert BCR, Cătălin Lupoaie // Manager Senior Comunicare și Afaceri Publice BCR, Doina Savin // Account Manager Wavemaker România, Mădălina Tutuianu // Offline Media Planner Wavemaker România, Mihaela  Stancescu // Group Account Director Wavemaker România

 

BUSINESS TO BUSINESS

SILVER

Campaign: #SmallBusinessesFan             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian  Postelnicu //  Head of Media Communication & Brand Strategy  Telekom România

BRONZE

Campaign: Reopen on OLX         

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agency: MSL The Practice

Team: Roxana Niculae // Client Manager Publicis România, Ema Ionescu // Client Lead Publicis România, Miruna Baias // Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Vlad Socianu // Senior Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Cosmin Anghel // Senior Copywriter  Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Ioana Vrânceanu // Head of Sales OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Monica  Jitariuc // Managing Director MSL The Practice

 

BRAND EXPERIENCE

GOLD

Campaign: Rompetrol Go: Engage to Stay            

Brand: Rompetrol Go    

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

GOLD

Campaign: Killer Discounts          

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

Team: Simona Suman // Executive Creative Director MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM // McCann România, Laura Belc // Group Creative Director MRM  // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Adina Stănescu // Group Creative Director, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter

SILVER

Campaign: OLX: You’ll find a way              

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter  Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter  Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of  Design OLX Group, Alina Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

BRONZE

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate              

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Silviu Nedelschi // Executive Creative Director Publicis România, Horia Girbea // Copywriter Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mădălin Dragnea // Sr Art Director Publicis România, Mirela Iordache // Client Manager Publicis România, Adina Albu // Sr. Client Lead Publicis România, Andrei Purecel // Client executive  Publicis România, Bianca Loboda // Client Lead Publicis România, Adriana Dinu // Digital client manager Publicis România, Veronica Ciacoveanu // Digital Client Lead Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Diana Pasoi // Sr Brand Manager Ferrero România, Marius Farcasanu // Web Graphic Designer  Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Diana Maftei // Art Director Publicis România, Emil Mititelu // Digital Client Lead STARCOM, Adrian Alexe // Client Lead STARCOM, Alina Jijau // Communication Director  MSL The Practice

FINALIST

Campaign: eMAG: A job for Santa           

Brand: eMAG România 

Client: eMAG România

Lead Agency: McCann Worldgroup România

Contributing Agency: MRM // McCann România

FINALIST

Campaign: Keep Santa Safe       

Brand: TikTok    

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

FINALIST

Campaign: Epic Birthday              

Brand: URSUS   

Client: Ursus Breweries

Lead Agencies: LEO BURNETT & Kubis

Contributing Agencies: Media Investment | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Oana Năstase // Strategic Planner LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Adriana Pascan // Executive Creative Director LEO BURNETT, Nadejda Ghilca // Art Director LEO BURNETT, Teodor Chiripuci // Copywriter LEO BURNETT, Anca Calugaritoiu // Senior Brand Manager Ursus Breweries, Cristina Cring // Brand Manager Ursus Breweries, Victor Teioşanu // Premium Brands Director Ursus Breweries, Cristina Schițco // Client Service Director  Kubis, Carina Toma // Group Creative Director Kubis, Paul Crăciunescu // Copywriter Kubis, Laura Fluture // Art Director Kubis, Florina Simon // Account Manager Kubis, Mădălina Ioana // Social Media Manager Kubis, Alina Jijau // Communication Director MSL The Practice, Zoltan Barti // Digital Media Manager Media Investment, Virginia Nutuloiu // Media Director Media Investment, Dora Parfene // Media Manager  Media Investment, Corina Zamfir // Digital Media Manager Media Investment

 

BRANDED CONTENT & ENTERTAINMENT

GOLD

Campaign: The CROPPERS          

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agencies: UM România

Team: Ion Cojocaru // Content Director MRM // McCann România, Ioana Enache // Social Media Creative Director MRM // McCann România, Corina Ionita // Head of Art Directors MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM  // McCann România

SILVER

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate              

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Diana Maftei // Art Director Publicis România, Horia Girbea // Copywriter Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Mirela Iordache // Client Manager Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Andrei Purecel // Client Executive Publicis România, Mădălin Dragnea // Art Director Publicis România, Adriana Dinu // Digital Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer  Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Bianca Loboda // Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead  Publicis România, Diana Pasoi // Sr Brand Manager Ferrero România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead  STARCOM, Alina Jijau // Communication Director  MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail

BRONZE

Campaign: Eduard, president of the block           

Brand: Edenia   

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Daniela Eustafievici // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM

BRONZE

Campaign: OLX: You’ll find a way              

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter  Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter  Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

FINALIST

Campaign: Pepsi Retro Studio   

Brand: Pepsi      

Client: PepsiCo România

Lead Agencies: DDB România & Kubis

Contributing Agencies: OMD România

Team: Alex  Tocilescu // Senior Copywriter DDB România, Mihai  Calotă // Senior Art Director  DDB România, Ştefan Vasilachi // Creative Director DDB România, Roxana  Țâmpău // Managing Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director  Kubis, Iuliana  Dragomir // Senior Brand Manager PepsiCo România, Delia  Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela  Badanga // Junior Brand Manager  PepsiCo România, Laurențiu Ion // Digital & Media Manager  PepsiCo România, Dana  Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria  Ilie // Senior Media Manager  OMD România, Irene Derasadurian  // Media Manager  OMD România

 

ENGAGED COMMUNITIES

GOLD

Campaign: Killer Discounts          

Brand: KFC         

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agencies: UM România

Team: Ioana Zamfir // Executive Creative Director MRM // McCann România, Simona Suman // Executive Creative Director MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Laura Belc // Group Creative Director MRM // McCann România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter, Adina Stănescu // Group Creative Director

GOLD

Campaign: Sleep tight, little fighter!       

Brand: P&G       

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Team: Corina Bratu // Planning Director LEO BURNETT, Irina Becher // Creative Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Silvia Grădinaru // Copywriter LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Bianca Talașman // PR Specialist Graffiti PR, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR

SILVER

Campaign: Next Top Galaxy Idol              

Brand: Samsung              

Client: Samsung Electronics România

Lead Agency: Cheil Centrade

Team: Roxana Niță // Group Creative Director Cheil Centrade, Robert Ghiță // Copywriter Cheil Centrade, Cătălin Ancoreanu // Art Director Cheil Centrade, Mihai Gongu // Executive Creative Director Cheil Centrade, Petruța Ciuică // Social Media Coordinator Cheil Centrade, Alina Miu // Account Manager Cheil Centrade, Gabriela Nanu // Business Director SEE Cheil Centrade, Ioana Sigarteu // Corporate Communication Manager SAMSUNG ROMÂNIA, Corina Enache // Social Media Specialist SAMSUNG ROMÂNIA, Simona Panait // Marketing Director SAMSUNG ROMÂNIA

FINALIST

Campaign: Together, we are stronger   

Brand: Vodafone            

Client: Vodafone România

Lead Agency: McCann Worldgroup România

Team: Amanda Jones // Chief Strategy Officer  McCann Worldgroup România, Ela Brave // Account Manager McCann Worldgroup România, Bianca Troncea // Strategy Director McCann Worldgroup România, Ruxandra Papuc // Executive Creative Director McCann Worldgroup România, Adrian Rusu // Group Creative Director McCann Worldgroup România, George Lupeanu // Senior Copywriter McCann Worldgroup România, Ovidiu Juravle // Senior Art Director McCann Worldgroup România, Alexandra  Badarau // Senior Copywriter McCann Worldgroup România, Raluca Circo // Senior Art Director McCann Worldgroup România, Doina Ionescu // Group Account Director McCann Worldgroup România, Andreea Spilca // Senior Account Director McCann Worldgroup România

 

BRANDED UTILITY

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager  Conversion

 

MARKETING DISRUPTORS

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager  Conversion

BRONZE

Campaign: ROM BUZZ Launch   

Brand: ROM Autentic    

Client: Kandia Dulce

Lead Agency: McCann Worldgroup România

Contributing Agencies: MRM // McCann România | UM România

Team: Cătălin Dobre // Chief Creative Director McCann Worldgroup România, Alex Vasile  // Social Media Creative Director McCann Worldgroup România, Andrei Florian // Strategic Planner McCann Worldgroup România, Ion Cojocaru // Content Director MRM  // McCann România, Ioana Zamfir // ECD  MRM  // McCann România, Laura Belc // Group Creative Director MRM  // McCann România, Alex  Budin // Head of Technology MRM  // McCann România, Alina Carasol // Media Group Acc Director UM România

FINALIST

Campaign: Ghiţă switches to Telekom   

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Magdalena  Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela  Sevastița // Marketing Expert Communication & Brand Strategy Telekom România

FINALIST

Campaign: THE MOST BEER SODA            

Brand: URSUS   

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis | Media Investment

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager  Media Investment

 

TIMELY OPPORTUNITY

GOLD

Campaign: The Online Park        

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT       

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Jorg Riommi  // Chief Creative Officer CEE Publicis Groupe LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Florina Serban // Corporate Responsibility Expert Telekom România, Ciprian Postelnicu  // Head of Media Communication & Brand Strategy  Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ștefania Rusu // Senior Project Manager Communication Telekom România

SILVER

Campaign: Stay@HomeBank     

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana  Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje  Booij // Brand & Marketing Lead ING BANK, Silvia Jalea // External & Internal Communication Lead ING BANK, Iuliana Duta // Senior Social Media Specialist ING BANK, Corina Manole // Senior Content Marketing ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Simona Straut // Marketing Operations Manager ING BANK, Andreea Siran // Copywriter, Cătălina Groza // Copywriter, Felicia Stoica // Senior Copywriter

SILVER

Campaign: Rompetrol Go: Engage to Stay            

Brand: Rompetrol Go    

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

BRONZE

Campaign: #SmallBusinessesFan             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT       

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian  Postelnicu //  Head of Media Communication & Brand Strategy  Telekom România

FINALIST

Campaign: The Reunion Day      

Brand: Bergenbier          

Client: Bergenbier SA

Lead Agency: Cohn & Jansen Creative Network                

Contributing Agencies: Zenith OptiMedia România | V8 Interactive

Team: Teodora Ștefan // Strategic Planner Cohn & Jansen Creative Network, Alina  Hinescu // Senior Account Executive Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Andrei Ignat // Senior Copywriter Cohn & Jansen Creative Network, Radu Șoimulescu // Senior Art Director Cohn & Jansen Creative Network, Andreea Mateescu // Senior Account Manager Cohn & Jansen Creative Network, Diana Minculescu // Group Account Director Cohn & Jansen Creative Network, Diana  Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Adina Tănase // Brand Manager Bergenbier SA, Ioana Albu // Digital & Media Manager Bergenbier SA, Ramona Radu // Marketing Manager Bergenbier SA, Alina  Ganea // Senior Insights & Innovation Manager Molsoon Coors

FINALIST

Campaign: eMAG: A job for Santa           

Brand: eMAG România 

Client: eMAG România

Lead Agency: McCann Worldgroup România

Contributing Agency: MRM // McCann România

FINALIST

Campaign: Reopen on OLX         

Brand: OLX         

Client: OLX Group

Lead Agency: Publicis România

Contributing Agency: MSL The Practice

Team: Roxana Niculae // Client Manager Publicis România, Ema Ionescu // Client Lead Publicis România, Miruna Baias // Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Vlad Socianu // Senior Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Cosmin Anghel // Senior Copywriter  Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul  Neagoe // Business Manager  OLX Group, Andi Voicila // Head of Design OLX Group, Ioana Vrânceanu // Head of Sales OLX Group, Alina  Nechifor // Senior Communication Manager MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Monica  Jitariuc // Managing Director MSL The Practice

FINALIST

Campaign: Epic Birthday              

Brand: URSUS   

Client: Ursus Breweries

Lead Agencies: LEO BURNETT & Kubis

Contributing Agencies: Media Investment | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Oana Năstase // Strategic Planner LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Adriana Pascan // Executive Creative Director LEO BURNETT, Nadejda Ghilca // Art Director LEO BURNETT, Teodor Chiripuci // Copywriter LEO BURNETT, Anca Calugaritoiu // Senior Brand Manager Ursus Breweries, Cristina Cring // Brand Manager Ursus Breweries, Victor Teioşanu // Premium Brands Director Ursus Breweries, Cristina Schițco // Client Service Director  Kubis, Carina Toma // Group Creative Director Kubis, Paul Crăciunescu // Copywriter Kubis, Laura Fluture // Art Director Kubis, Florina Simon // Account Manager Kubis, Mădălina Ioana // Social Media Manager Kubis, Alina Jijau // Communication Director MSL The Practice, Zoltan Barti // Digital Media Manager Media Investment, Virginia Nutuloiu // Media Director Media Investment, Dora Parfene // Media Manager  Media Investment, Corina Zamfir // Digital Media Manager Media Investment

 

SUSTAINED SUCCESS

SILVER

Campaign: Strong & Soft             

Brand: Pufina    

Client: Pehart Grup

Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

Team: Valentin Suciu // Creative Partner Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Carmen Opris // Managing Director Promis Advertising, Georgeta Ivan // Account Promis Advertising, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Media Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director UM România, Alex Buta // Art Director , Krisztina Maier // Art Director , Irina Matei // Account Manager , Alexandra Coanca // Account Executive , Cristian  Todean // Junior Brand Manager & Designer , Simona Suman // Group Creative Director , Andrei Stanciu // Senior Copywriter , Raluca Craioveanu // Account Director , Georgiana Rotaru // Account Director , Mircea Vlase // Art Director , Manuela Obreja // Brand Manager

 

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION 

Brand: FASHION DAYS  

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager Conversion

GOLD

Campaign: The Online Park        

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel  Holovach // Senior Art Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Jorg Riommi  // Chief Creative Officer CEE Publicis Groupe LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Florina Serban // Corporate Responsibility Expert Telekom România, Ciprian Postelnicu  // Head of Media Communication & Brand Strategy  Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ștefania Rusu // Senior Project Manager Communication Telekom România

BRONZE

Campaign: Your rhythm puts back the rhythm in children’s hearts            

Brand: ING         

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România

Team: Valentin Suciu // Creative Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Mihai  Nicolau // Copywriter Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Simona Dinca // Digital Account Manager Jazz Communication, Oana Oprea // Digital Creative Planner Jazz Communication, Iuliana  Duta // Sr. Social Media Manager ING BANK, Silvia Mihailescu // Director of Marketing and Communications ING BANK, Alexandra Maier // Sr. Corporate Social Responsibility Specialist ING BANK

BRONZE

Campaign: Sleep tight, little fighter!       

Brand: P&G       

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Team: Corina Bratu // Planning Director LEO BURNETT, Irina Becher // Creative Director LEO BURNETT, Alexandru Savescu  // Art Director LEO BURNETT, Silvia Grădinaru // Copywriter LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Bianca Talașman // PR Specialist Graffiti PR, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR

FINALIST

Campaign: #SmallBusinessesFan             

Brand: Telekom               

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian  Postelnicu //  Head of Media Communication & Brand Strategy  Telekom România

FINALIST

Campaign: Together while separated    

Brand: Timișoreana        

Client: ASAHI România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

Team: Dana Bratu // Digital Copywriter Publicis România, Ciprian Frunzeanu // Digital Art Director Publicis România, Theodor Sandu // Group Creative Director Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Răzvan Bănică // Art Director Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Mădălina Udrea // Account Manager Publicis România, Camelia Efrimov // AV producer Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Alexandra Silav // Brand Manager ASAHI ROMÂNIA, Marek  Dvořák  // VP of Marketing ASAHI ROMÂNIA, Delia Danu // Account Director Publicis Events, Virginia Nutuloiu // Media director Media Investment, Camelia Eremia // PR Director MSL The Practice

FINALIST

Campaign: Leave No Kid Behind               

Brand: Vodafone            

Client: Vodafone România

Lead Agency: McCann Worldgroup România

Team: Amanda Jones // Chief Strategy Officer  McCann Worldgroup România, Doina Ionescu // Group Account Director McCann Worldgroup România, Bianca Troncea // Strategy Director McCann Worldgroup România, Ruxandra Papuc  // Executive Creative Director McCann Worldgroup România, Adrian Rusu // Group Creative Director McCann Worldgroup România, George Lupeanu // Senior Copywriter McCann Worldgroup România, Ovidiu Juravle // Senior Art Director McCann Worldgroup România, Mircea Tara // Senior Copywriter McCann Worldgroup România, Delia Raicu // Art Director  McCann Worldgroup România, Andreea  Spilca // Senior Account Director McCann Worldgroup România, Alecsandra Popa` // Senior Copywriter McCann Worldgroup România

 

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

SILVER

Campaign: Your birthday rewrites the story        

Brand: Galantom             

Client: Asociaţia Envision

Lead Agency: Jazz Communication

Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

Team: Andreea Ghenoiu // Creative Director Jazz Communication, Valentin Suciu // Creative Partner Jazz Communication, Răzvan Raicu // Art Director Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Alexandra Vornicu // Client Angel Asociaţia Envision, Ruxandra Patrascu-Maian // Social Media Jedi Asociaţia Envision, Laszlo Bodor // Friends & Funds Raiser Manager Asociaţia Envision, Andrei Chirtoc // Project Harmonizer Asociaţia Envision, Gabriel Solomon // Dev Guru Asociaţia Envision, Doina Georgia Tescovschi // PR Director Conan PR, Ioana  Negoescu // PR Manager Conan PR, Corina Scutariu // PR Executive Conan PR, Eugen  Stoie // Film Editor Prod’action Advertising, Paula Prahoveanu // Online Media Manager Next Advertising, Dragoş Traistaru // Film Director Carioca Studio, Raluca Băraru // Illustrator & Art Director Independent Illustrator & Art Director, Cătălin Matei // Producer Saga Film, Alexandra Popescu // PR Manager , Bogdan Driu // PR Executive

FINALIST

Campaign: The NO-Forests Marathon   

Brand: WWF      

Client: WWF Romania

Lead Agencies: Kubis & Rogalski Damaschin

Team: Alexandra Cristu // Copywriter Kubis, Andrei Deteșan // Senior Art Director Kubis, Cristina Schițco // Group Account Director Kubis, Camelia  Matei // Account Director Kubis, Ionuţ Avădanei // Director of Photography Kubis, Bianca Manescu // Head of Strategy Kubis, Radu  Melu // Manager Naţional al Departamentului de Păduri WWF România, Hanny Bratu // Manager Marketing şi Fundraising WWF România, Magda Munteanu // Specialist Comunicare Senior WWF România, Bianca Stefanut // Specialist Comunicare Senior WWF România

 

Effie 2021 Scoring Committee a fost format din Neal Davies – Preşedintele Juriului Effie România, Irina Pencea – Preşedintele Comitetului de Organizare & Managing Partner şi Co-Founder Jazz, Cristina Osiescu - Client Business Partner NielsenIQ România şi Miruna Dumitriu - Audit Project Manager Deloitte România. 

Romanian Effie Awards 2021 este un proiect organizat de IAA România şi UAPR, prezentat de Kaufland, Coca-Cola şi George.
Parteneri strategici: Deloitte şi Nielsen
Creative Partner: Leo Burnett România
Traditional partner: The Institute
Parteneri Media: PRO TV, BIZ, IQads, SMARK şi Pagina de Media
Partener de monitorizare: MediaTrust România

EFFIE Awards este un festival internaţional sub licenţă EFFIE Worldwide, Inc. EFFIE Awards a fost lansat în 1968, în SUA. Romanian EFFIE Awards este un eveniment de marcă al industriei de marketing şi comunicare, organizat de International Advertising Association Romania (IAA Romania), în parteneriat cu Uniunea Agenţiilor de Publicitate din România (UAPR) şi implementat de The Institute.

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