Brand Life Cycle

Concept, construit pe conceptul de ciclu de viata al unui produs, care pretinde ca marcile au si ele un ciclu de viata (introducerea, cresterea, maturitatea, declinul) si ca managementul strategiilor de brand este ajustat pentru fiecare stagiu.

A concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.