Brand Manager @ Lay's

Anunt valabil pana la data de 2024-06-09
Companie: PepsiCo
Specializare: Project Manager, Marketing
Tip job: Full Time
Nivel: Middle

At PepsiCo, we`re excited by the opportunities our iconic brands and global reach provide. Here, we have the chance to constantly innovate and explore new ways of doing things. We’re curious, we’re agile and we’re passionate about making a difference.


As a Brand Manager Lay`s, your role will consist of:

  • Ensures delivery of the brand’s AOP business
  • Effectively applies branding frameworks in marketing mix assuring consistency and differentiation vs competitive brands.
  • Responsible of dedicated programs, lead program communication and wiring of execution expectations, ensuring relevant information and exchanges are provided to agencies, trade, field and sales leads to enable local sell in and maximum execution (ownership for delivering dedicated projects)
  • Develops activation plans, marketing programs and activities, working in collaboration with Category teams, agencies and the brand teams in other markets. To make that happen, he/she will need to support defining, influencing, aligning and coordinating plans, whilst driving synergy and efficiency against the overall marketing agenda
  • Responsible for A&M budget reporting and monitoring of the assigned brands


What you will be working on:

  • Responsible for executions/development and follow-up of assigned projects under supervision of the Direct manager;
  • Drives effective implementation of brand positioning with both internal and external
  • Knows and understands the role of managed brands as well the other brands in the managed
  • Recommends marketing activities supporting managed brands role and prepares recommendations that meet current brand's mission, market and competitive opportunities.
  • Supports the development and introduction of new products/brands within the assigned categories, all activities related to innovation development: planning, designing and launching new product initiatives, according to internal PepsiCo procedure;
  • Develops and implement specific projects for Bulgaria & Moldova to develop local business
  • Managing projects related to brand packaging, other visibility tools, together with Trade Marketing dept aligning with key stakeholders
  • Lead and implements our brand involvement in several events, working closely with specialized agencies and internal sales & trade on-premise teams.
  • Develops Marketing Communication brief and co-leads multiagency
  • Co-leads media plan development for specific marketing activity, applies learnings to media plan development and develop post campaign analysis.
  • Leads creative agency through production process and is able to negotiate timing and Leverage production amplification to resolve timing and cost issues.
  • Understands consumer needs and describes how innovation/ brand activation delivers on consumer needs.
  • Responsible for A&M budget reporting and monitoring of the assigned brands;
  • Involved in continuous communication with external partners: media, creative and research agencies for the respective projects
  • Actively involvement and ensure quality plans development based on available company data: Retail Audit, internal sales, BLS, HHP data.


If you have these skills, we would be happy to meet you:

  • Minimum 3 years in a Brand Management related function, FMCG preferred;
  • University degree;
  • Stake-holder management in matrix environment – influencing local commercial team, CEGB regional team, EER Category platform team;
  • Consumer centric view & market knowledge;
  • Communication skills, networking ability and project management skills;
  • Analytical & organizational skills corroborated with attention to details;
  • Innovation – create an innovative environment to get better results;
  • Demonstrate passion and pride in the company, and contribute to an enjoyable and rewarding work Inspire excitement around shared goals, and empower others to act and think in ways that will get the job done;
  • English proficient;
  • Fully PC.


What can you expect from us:

  • Opportunity to grow and learn in a company that puts people first;
  • Competitive salary and benefits package, regularly analyzed and improved;
  • Opportunities to learn and develop every day through a wide range of programs;
  • Internal digital platforms that promote self-learning;
  • Working in a hybrid environment with flexible hours;
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other.

Join us and Dare to be Different!

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