Publicul tinta atins impartit la numarul de expuneri la mesajul publicitar - ex.: pentro campanie de 400 GRP din care se ating 83%, la o medie de 4,8 OTS, 15% au avut 1 ocazie sa vada reclama, 12% au avut 2 ocazii, 11% au avut 3 ocazii, 9%, 4 ocazii etc.(vezi: Average Frequency, Effective Frequency, Frequency, OTS/OTH).
Target audience reach broken down by number of advertisement exposures, eg. for a campaign of 400 GRPs delivering 83% net reach at 4.8 average OTS, 15% had 1 opportunity to see the ad, 12% had 2 opportunities to see, 11% had 3 opportunities to see, 9% had 4 opportunities to see, etc. (see Average Frequency, Effective Frequency, Frequency, OTS/OTH).