Reducere de pret oferita unui retailer in schimbul achizitionarii unei anumite cantitati de bunuri pe o perioada specificata; scopul reducerii este sa impinga in fata marfa
A reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time; the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to "load" channels members. Also referred to as a Purchase Allowance.
