Problem Situation Model

Un model de situatie problematica intampinata de de o persoana care ia decizii, construit (deseori de un cercetator de marketing) cu scopul de a avea o imagine cat mai clara a problemei, un model de situatie problematica include o descriere a profitului dorit, variabilele relevate si relatiile fiecareia dintre variabilele cu profiturile.

a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem; a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.