Special Interest Groups

Grupri speciale de consumatori cu preocupari legate de anumite produse sau categorii de produse, de exemplu, aceste grupuri au luat atitudine in marketingul tigarilor, cerealelor cu continut ridicat de zahar, mancarea de fast food

groups of consumers with concerns about particular products or product categories; for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc