Recognition Tests

Un mijloc de evaluare al eficientei advertisingului recent al unei firme, celor intervievati li se arata o reclama, sunt intrebati daca au mai vazut-o si daca da, sunt intrebati de continutul ei.

a means of evaluating the effectiveness of a firm's recent advertising; respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.