In urma pitch-ului organizat de Bilbor Mineral Water, parte a United Romanian Breweries Bereprod (URBB), Publicis a castigat contul de apa minerala Bilbor.
Lansarea unui nou brand pe o piata complexa necesita 3 elemente vitale: o strategie solida, o pozitionare clara si creativitate. ... [citeste]
La festivalul Eurobest 2008 au fost decernate premii in 12 categorii: TV/Cinema, Print, Outdoor, Direct, Media, Interactive, Radio, Sales Promotion, Integrated, Design, Special Awards, Young Creatives.
Categoria TV/Cinema
GRAND ... [citeste]
Coca-Cola intentioneaza sa promoveze la nivel global brandul Glaceau, un sortiment de apa imbuteliata cu vitamine, minerale si extract de plante, informeaza Campaign UK.
Desi a intrat in portofoliul Coca-Cola din mai 2007, drept urmare a achizitiei Energy Brands de catre compania ... [citeste]
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art
Bronze Effie, New Product or Service introductions, 2011
Andrei Cohn – Creative Director & Alex Negoescu – Senior Copywriter
