In comportamentul consumatorului, proces asociat cu achizitionarea produselor importante pentru consumator, de care acesta este atasat, si care necesita un efort considerabil de gandire. Se mai numeste si Extensive Problem Solving. Vezi High-Involvement Products.
In consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.