Portfolio Analysis

Evaluarea sistematica pe care a afacerii sau produselor unei companii, doua variabile care in mod frecvent sunt folosite pentru evaluarea atractivitatii pietei (incluzand rata de crestere a pietei) si forta afacerii

the systematic evaluation or assessment of a company's businesses or products; two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength