Affirmative disclosure

O parte din informatia continuta de o reclama, care este inclusa la cererea unei autoritati (CNA, de exemplu), fara a se tine cont de firma care face publicitate. Aceasta parte de informatie deseori atrage atentia asupra unor limitari ale produsului sau ale ofertei facute in reclama.

A disclosure of information in an advertisement, required by the Federal Trade Commission or other authority, that may not be desired by the advertiser. This information frequently admits to some limitation in the product or the offer made in the advertisement