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The McCann Incubator, season 2. Featuring creatives from Spain, the Republic of Moldova and Romania

The McCann Incubator, season 2. Featuring creatives from Spain, the Republic of Moldova and Romania

[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier

[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier

The world’s most useful ad awards, submissions open monthly

The world’s most useful ad awards, submissions open monthly

[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”

[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”

[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests

[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered

[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it

[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it

[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"

[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"

Ezio Manzini, pushing design into social innovation

Ezio Manzini, pushing design into social innovation

[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive

[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive

[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same

[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same

[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times

[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times

A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”

A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”

[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more

[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more

A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”

A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”

A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”

A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”

A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"

A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"

A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”

A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”

A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”

A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”

[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising

[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising

A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”

A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”

A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”

A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”

A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"

A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"

A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”

A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”

[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment

[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment

[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps

[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps

[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows

4 Spanish creatives went through the McCann Bucharest Incubator and lived to tell the tale

4 Spanish creatives went through the McCann Bucharest Incubator and lived to tell the tale

[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency

[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency

Going virtual and augmented. ”Realities” is a Romanian think tank founded by a French digital geek

Going virtual and augmented. ”Realities” is a Romanian think tank founded by a French digital geek