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Ezio Manzini, pushing design into social innovation

Ezio Manzini, pushing design into social innovation

[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive

[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive

[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same

[FIBRA#2 Jury] Jussi Pekkala (hasan & partners): When I was 10, I wanted to be a flight captain. But then I realised I was afraid of heights. Working in the creative industry is exactly the same

[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times

[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times

A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”

A teaser on Creativity by Jacelyn Swenson presented by Ursus. “Everyone is creative in different ways. It's important to provide them the space and support they need to nurture their creativity”

[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more

[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more

A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”

A teaser on Creativity by Carlo Cavallone presented by Ursus. “You feed your creativity by exposing yourself to culture and experiences; you train it by constantly making and doing things”

A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”

A teaser on Creativity by Adrian Botan presented by Ursus. “Creativity is courage. It means to make something new. You have to take the risk of being ridiculous. To be rejected and to fail”

A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"

A teaser on Creativity by Jamie Brassett presented by Ursus. "For innovation to happen, creativity needs to be successfully implemented somewhere, or have a successful impact somewhere"

A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”

A teaser on Creativity by Sasan Saeidi presented by Ursus. “Creativity is bringing to life an idea that was not there before. It’s about new perspectives and new expressions”

A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”

A teaser on Creativity by Yasuharu Sasaki presented by Ursus. “If a person has curiosity, he or she will constantly gain a new perspective for great ideas”

[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising

[FIBRA#2 Jury] Howard Finkelstein (Wieden + Kennedy New York): Award shows are great, but it’s another thing entirely to be recognized by people who don’t care a lick about advertising

A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”

A teaser on Creativity by Shun Matsuzaka presented by Ursus. “Creativity is a lifetime subject to learn and improve. I make robots and AIs to enhance creativity, not to replace it”

A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”

A teaser on Creativity by Bechara Mouzannar presented by Ursus. “A few branded campaigns impacted society so positively that these brands became landmarks in the people's lives”

A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"

A teaser on Creativity by Thea Skelton presented by Ursus. "There is a new breed of creativity produced by the new generation of creatives - the New Work"

A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”

A teaser on Creativity by Marco Cremona presented by Ursus. “Succeeding in advertising without studying is like trying to play the piano without knowing the notes: it can be done but it requires pure genius”

[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment

[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment

[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps

[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps

[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows

4 Spanish creatives went through the McCann Bucharest Incubator and lived to tell the tale

4 Spanish creatives went through the McCann Bucharest Incubator and lived to tell the tale

[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency

[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency

Going virtual and augmented. ”Realities” is a Romanian think tank founded by a French digital geek

Going virtual and augmented. ”Realities” is a Romanian think tank founded by a French digital geek

Pablito, the repeating parrot

Pablito, the repeating parrot

Gangrey: The Podcast, to become a better journalist

Gangrey: The Podcast, to become a better journalist

Returning to illustration, after a detour in copywriting, client service & strategy. Wendy MacNaughton and her story

Returning to illustration, after a detour in copywriting, client service & strategy. Wendy MacNaughton and her story

Jonah Sachs (Free Range Studios): If you dress up advertising a bit and call it storytelling, you're unlikely to see much change

Jonah Sachs (Free Range Studios): If you dress up advertising a bit and call it storytelling, you're unlikely to see much change

Promoting Romania, one Swedish blog post at a time

Promoting Romania, one Swedish blog post at a time

The bar that wasn't there. Levan Lepsveridze (CD, Leavingstone): Our goal was to ensure a big number of first trials

The bar that wasn't there. Levan Lepsveridze (CD, Leavingstone): Our goal was to ensure a big number of first trials

Joris Evers, VP Netflix EMEA: In the past, when we came into new markets, we built a local version of Netflix for each of the countries that we launched into. What we did in January was the opposite

Joris Evers, VP Netflix EMEA: In the past, when we came into new markets, we built a local version of Netflix for each of the countries that we launched into. What we did in January was the opposite

[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with

[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with