Termen folosit in negocierile in care o parte impinge foarte tare limita pretului, termenilor, conditiilor etc, si refuza sa ajunga la un compromis; cea de-a doua parte trebuie sa tina seama ca impingerea limitelor poate sa o aduca in situatia de pierdere a afacerii.

A term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further; the second party must call the bluff at the risk of losing the business.