Contactual Reference Group

Grup cu care individul intra in contact si care ii influenteaza deciziile de achizitie. Vezi Aspirational Group (grup aspirational); Dissociative Reference Group (grup de referinta disociativ); Membership Group; Reference Groups (grup de referinta).

A group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group; Dissociative Reference Group; Membership Group; Reference Groups.