Galvanic Skin Response

Tehnica de testare psihologica in care conductivitatea electrica a pielii e masurata pentru a verifica nivelul de constientizare al unei reclame. Vezi Galvanometer (galvanometru).

A physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.


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