Strategie prin care o companie cauta sa se dezvolte prin aduagarea de produse in portofoliu si prin introducerea acestora pe piete noi.
A strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
![[Case Study] Jazz Communication - Provident - "When it matters to you"](https://media.iqads.ro/2017/07/provi-cover-410.jpg)
