Tehnica folosita in industria radioului care foloseste multe cuvinte descriptive pentru a evoca imagini in materialele scrise cu scopul de a incerca sa-l aduca pe ascultator in mijlocul scenei.
A technique used in the radio broadcast industry that uses highly descriptive words to evoke images in reading material as an attempt to place the listener into the scene.




![[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service](https://media.iqads.ro/2019/07/bh-cover-410.jpg)
![[Cannes Lions 2009] Lista castigatorilor Film Lions](https://www.iqads.ro/res/iqads/placeholders/article.png)









