Industrial Buyer Behaviour

Studiul motivatiilor, actiunilor si influentelor pe care le au cumparatorii industiali intr-un proces de achizitie de bunuri sau servicii. Vezi Oragnizational Buying Behaviour (comportament organizational de cumparare).

The study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.