Joint Venture

Metoda de reducere a riscurilor in care doua firme isi combina fortele de productie sau promoveaza impreuna un produs; metoda de penetrare a unei pieti straine in care firma colaboreaza cu o companie locala sub forma unui parteneriat, cu scopul producerii si promovarii produsului pe piata respectiva.

A risk-reducing method of market entry in which two firms combine forces to manufacture or market a product; a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.

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