Lagged Response

Raspunsul intarziat din partea consumatorilor la o campanie de advertising; masurarea efectului unei campanii care este in desfasurare este mai greu de realizat in cazul unui raspuns intarziat

A delayed response by consumers to an advertising campaign; measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.