Firme independente care asista fluxul bunurilor si serviciilor de la producatori catre consumatorii finali; includ agenti, vanzatori en gros, retaileri; agentii care ofera servicii de marketing; companii de distributie fizica; institutii financiare. Se mai numesc si Middlemen. Vezi Marketing Channels.
Independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen. See Marketing Channels.