On-Pack Premium

O forma comuna de promovare a vanzarilor in care un cadou este adaugat ambalajului unui alt produs pentru a incuraja cumpararea acestuia. Vezi Premiums, In-Pack Premium: Near-Pack Premium: With- Pack Premium.

a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums; In-Pack Premium; Near-Pack Premium; With-Pack Premium.