Testarea unui chestionar, reclama, etc, pe indivizi alesi din piata tinta inainte de a-l folosi in studii la scara larga, campanii etc. Vezi Questionnaire Pre-testing.

the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.

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