Questionnaire Pre-testing

Testarea unui chestionar care urmeaza sa fie folosit intr-o cercetare de marketing pe un etalon mic de persoane apartinand grupului vizat cu scopul de a elimina ambiguitatile sau de a preveni alte probleme.

The trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.