Rational Appeals in Advertising

Mesaje de advertising, de obicei bazate pe trasaturi ale produsului, in care advertiserii incearca sa-si atinga obiectivele apeland la logica si ratiune decat la emotii. Vezi Emotional Appeals in Advertising.

advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.