O metoda de cercetare prin care un numar de citori ai unui singur numar dintr-o publicatie trebuie sa indice reclamele pe care si le-au vazut si pe care dintre aceste reclame isi amintesc a le fi citit.
A research technique in which a sample of readers of an issue of a publication are asked to state which advertisements, and which parts of those advertisements, they recall seeing and reading.
