O reclama care trebuie sa apara intr-o zi a saptamanii pe care o alege media. Este mai ieftin decat alegerea unei anumite zile; folosit abreviat ROW. Este un termen folosit entru printuri si are ca echivalenti in mediile televizate: floating time, run-of-schedule.

An advertisement booked as run-of-week can run on any day of the week when it suits the media owner. Cheaper than a specific day. Often abbreviated to ROW. The print equivalent of broadcast's floating time or run-of-schedule (see Floating Time, Run-of-Month).