Seasonality

Variatia in vanzari de bunuri si servicii dintr-un an, care depinde de anotimp, e.g. ciocolatei fierbinti i se face reclama mai mult iarna, decat in lunile de vara.

The variation in sales for goods and services throughout the year, depending on the season, e.g. hot chocolate is advertised more in the winter, as opposed to summer months