Umbrella Pricing

Metoda uzuala de stabilire a pretului in pietele oligopolistice in care firmele mari, care tin preturile ridicate, creeaza spatiu pentru companiile mai mici sa opereze profitabil. Vezi Keep-out Pricing.

A pricing situation common in oligopolistic market situations where the larger firms, by keeping prices high, create room for smaller companies to operate profitably below them. See Keep-Out Pricing.